FACTORS TO CONSIDER BEFORE HIRING A SEO PROFESSIONAL
You've heard about search engine optimization, but you're not entirely sure if it's for you. Luckily for you, we took the time to break down the factors to consider before hiring an SEO professional. Download our white paper for all the information you'll need. In addition to the white paper, you'll receive emails from us periodically on all things digital marketing.
As the digital landscape continues to evolve and evolve quickly, Zenergy Works continues to evolve as well. Our biggest evolution has been our merge with TIV Branding, a long-time partner in design, branding and traditional marketing. With changes in the Google and Facebook algorithms putting more emphasis on strong brands, our merge turned out to position us perfectly. It’s almost as if we planned it that way…
Put simply, Zenergy Works is TIV Branding’s digital marketing department. We have TIV Branding clients that need branding, packaging, traditional advertising, and digital marketing. Those clients are the ideal fit for TIV Branding, especially since the TIV and Zenergy Works merger. But we also have clients that only need digital marketing and SEO, and those clients are a perfect fit for Zenergy Works.
Not only do branding and digital complement each other perfectly, but the process we have in place for both services have helped to form the approach we use for all of our projects. The DISCOVER phase we do at the beginning of every project now involves digital strategies even when the project is not digitally focused. The information we look at when we’re developing the perfect keywords for digital marketing can also be used to drive the strategy of a packaging design project and the research we do when developing a new brand can help drive an SEO campaign approach.
We have 16 of Sonoma County’s best working in our office. The ability to have the Zenergy Works digital team interact with the designers, the marketers and the copy writers is one of the other reasons why our evolution has made us so successful. Even though we primarily Slack each other, if so inspired we could lean over and discuss how a packaging project can most effectively be supported by digital marketing.
Let us know if you’d like to discuss Zenergy Works and TIV Branding. Chances are we have the people to help you not only with the digital marketing that Zenergy Works has been knocking out of the park for years, but branding, packaging, print advertising, marketing collateral and much more.
How do SEO practitioners, or self-titled SEOs know when Google has an algorithm update? Usually, it is by “listening” online for the collective groan and angst from their peers. Like Gamblers in a high stakes game, it is often feast or famine. Their clients might rank in position number four on the first page of SERP (Search Engine Results Page) on a specific day, and the next day, they may have dropped to position 12 or bumped up to position 1.
Our research shows that so far in 2019, significant algorithm updates occurred on or about January 9th, 13th, and 20th. Most, but not all, third-party tracking tools that monitor Google search results have shown significant volatility in SERP rankings around the dates specified above. Here is a screenshot from SEM Rush Sensor Rankings Graph:
Google usually does not confirm or comment on specific updates and commonly states that “improvements” to the search algorithms are happening constantly. Google has told us numerous times that with core algorithm updates that there is no fix. I disagree with the “no fix” statement-you can work harder to comply with Google’s Content Guidelines, which have been published by Google and seem to be a reasonable approach to gaining rankings.
Google will continue to make changes at will. The only absolute consistency in SEO or any digital marketing is change. Knowing the reason for rankings changes is helpful in maintaining a “big picture” perspective on your online marketing. The only way to try to stay ahead of the curve is to work consistently to improve your website. Hard work and providing a good user experience is the only way to improve rankings.
Eric Van Cleave is the CEO of Zenergy Works, A Santa Rosa California Digital Marketing Agency and Website Design Firm.
Google+ launched in 2011 as Google’s attempt at a social media platform. Originally conceived to take market share from social media juggernaut Facebook, it never achieved its goal. Other than some hardcore fans, Google+ by 2018 has become largely a has-been. So when news broke that there had a been a data breach of user information at G+, it was not a huge surprise that the corporation announced it would be shutting down operations over the coming months.
The end of Google+ has seemed inevitable for a while. The question is, now that Google has officially announced the end, what impact will it have on SEO?
When it first launched, Google hinted that Google plus and +1 buttons would be a factor in search rankings. They did show up in searches over the years. Google also offered Search Plus Your World, a personalized search that showed results based on what your Google plus friends searched for and clicked on. Google actively tried to drive conversation on its social network by recommending people take their search to Google+, including highlighting Google+ content in search results and in Google News and showing users what was trending on Google plus. There was also an in-depth local search integration between Google Local and Google plus results.
Ultimately, all these attempts to promote Google+ failed. Over the years, Google stopped the heavy promotion of G+. Features and integrations with other Google products slowly faded. At this point, G+ does not play a large role in Google search. Although it has affected search in the past, it has been inactive for a while now.
When Google+ is shut down for consumer use in August 2019, I expect no impact to SEO. This has been a long time coming, Google just made it official.