AI-Driven Website Optimization
Zenergy Works’ Strategy for the SGE Era
In the world of online marketing, staying ahead of the curve is paramount. The latest paradigm shift comes in the form of Google’s Search Generative Experiences (SGE), a groundbreaking AI-driven initiative. While SGE promises to revolutionize the search landscape, it also raises concerns about the future of search traffic.
Fortunately, we at Zenergy Works are skilled at adopting new tools and approaches to keep ahead of the ever-changing landscape of website optimization and SEO. Here’s how we’re using AI to assess our clients’ websites and determine which adjustments are needed to help them stay competitive in Google’s new search feature.
SGE and Its Potential Impact on Search Traffic
(SERP). This shift towards a conversational and information-rich experience began when Microsoft integrated Chat GPT with Bing, which resulted in a notable surge in user engagement. Google’s response was to introduce SGE into the SERP to provide users with comprehensive responses that keep them within the search results.
While this is certainly a more direct way to search and receive the information a user is searching for, it’s sparked concern over its potential impact on search traffic. Not only does SGE mean that organic listings are pushed further down the page, but users no longer necessarily need to visit a website to get the information they’re looking for.
Our Approach: Leveraging AI for Website Optimization
As AI technology continues to advance, we’ve embraced it as a valuable tool for understanding and navigating the ever-changing world of online search, particularly in response to Google’s SGE—another form of AI.
We’ve recently begun using AI to evaluate our clients’ websites and identify the changes needed to help them stay competitive within Google’s new search feature. This process involves instructing the AI to provide assessments and analyze websites to see how well they align with the new SGE guidelines. The AI doesn’t stop at evaluation; it also provides practical recommendations to enhance website performance.
Our AI-driven assessments primarily concentrate on website content, where it meticulously analyzes specific criteria and parameters to generate valuable recommendations. Here are two examples of what we look for and how AI assists us in making improvements:
- Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T): We assess the expertise and authority of the content, ensuring it aligns with one of the key aspects of Google’s Search Quality Rater Guidelines: E-E-A-T. If the AI detects a need for improvement in expertise or authority, we recommend actions like implementing reviews, certificates, or licensing information to enhance credibility.
- Conversational Tone: We analyze the presence of conversational elements that can enhance local search visibility. When the AI identifies opportunities to enhance the conversational tone, we may suggest the incorporation of phrases like “near me” or “nearby” to better align with user search behaviors.
While our AI-driven assessment process is still relatively new, our commitment to delivering exceptional results for our clients remains unwavering. As online search evolves, Zenergy Works is your partner in staying ahead of the curve. By leveraging AI to stay current with the latest guidelines, including those related to SGE, we diligently work to ensure your website maintains a high level of visibility and competitiveness in the ever-changing digital arena.