Do Email Marketing Services Still Work?
To be straight and to the point: yes, email marketing services absolutely do still work! To get into the nitty-gritty, they also require more finesse now than they ever have before. Statistically, the numbers for email are still holding strong, even as of 2018. However, competition is greater than it used to be by quite a lot. You can get targeted email marketing services to work for you, but you have to be savvy, flexible, and creative.
Day in and day out, most adults (and even teenagers) are checking their email accounts at least once a day, often multiple times per day. Every time they purchase something, donate money, or even express interest in a topic, they often find themselves on the receiving end of an email campaign. Those campaigns add up, crowding inboxes to capacity and making it very easy to skim over a veritable avalanche of marketing before they check all and hit “delete.” And that’s if you don’t end up in the spam folder first.
What’s a clever company to do? Work with a digital agency that knows the ins and outs of email marketing services, of course. It’s difficult enough to stay on top of your own email list, email drip campaign, copy, and creatives, let alone all of your other work responsibilities. So, let a dedicated online marketing agency take the lead. It’s our job to know what works, which subject lines result in a high open rate, and which creatives and copy result in higher clickthrough rates. Great targeted email marketing services incorporate lots of innovative techniques like segmentation and drip campaigns, along with engaging content and eye-catching subject lines. It can be a lot to juggle and understand, so let us do the heavy lifting for you.
Zenergy Works is a full-service digital marketing agency in Northern California. We serve clients who are looking for website design, search engine optimization, email marketing services, social media management, copywriting, and other creative marketing solutions to excel in the online space. We work with our sister company, TIV Branding, to create beautiful and effective email campaigns. Reach out today for more information about how we can help!