PUR Water Filters

Website: www.purwaterfilters.com

Services: Social Media Consulting, Search Engine Optimization

A long time player in the water filtration industry, Purwaterfilters.com hired ZW to consult on the emerging use of Social Media to advance their revenue goals.  This client had an internal team of content writers, web designers, and programmers and was thirsty for new knowledge of creating what we term the “Spoke” and “Hub” effect of using niche micro-environments where targeted users are asking questions and looking for resources about particular products and/or services.