Category Archives: SEO Blog

Zenergy Works SEO Blog

All You Have to Do Is Ask…

Five Star ReviewsLook, everyone loves 5 gold stars for their business pages. Facebook, Yelp, Google, Trip Adviser, whatever it may be we want great ratings. Ratings can have an enormous impact on your business – but did you know ratings also make an impact on SEO?

Reviews on your site as well as third party sites make up nearly 10% of your overall ranking.

That is a big chunk that you simply cannot ignore. The search engine is looking at several factors when considering reviews, factors such as quality, diversity, customer experience, and relevance. So how do we receive more reviews for SEO purposes? To find out, just keep reading…

  1. Ask For Them – duh. The most effective way to ask for review is to have have a strong CTA – most reviews come post purchase so encouraging your shoppers to leave reviews can prove to be effective.
  2. Make It Easy – You will need a ridiculously low barrier to entry for people to leave reviews. Make sure your review page is mobile friendly with little to no hurdles to go through.
  3. Incentive reviews – reward your shoppers for leaving reviews. Points programs or discounts off future purchases always helps.
  4. Profanity Filter – Search Engines look down on bad words as well as customers. Use a profanity filter on the review sites to help keep the reviews clean.

If you are lucky enough to have customers who want to leave reviews for your business don’t screw it up by getting in their and your way. Make life easy for them, after all they are your valued customers!

7 Practical Tips for Implementing Your B2B Content Marketing Strategy

Strategic B2B Content MarketingYou already know that successful B2B marketing requires a solid strategy. You’ve likely even already attempted to nail one down once or twice. However, the content marketing portion keeps slipping through your fingers. Try as you might, you can’t get that piece to work. What now?

Here are seven practical ways to implement an effective B2B content marketing strategy.

1.) Revisit and Redefine Your Target
Your company probably already has your target markets well-defined. That’s not the problem. The problem is defining a target specifically for digital content. It’s vital to understand how your target uses social media, smart phones, mobile devices, blogs, and search. How do they read their news? Where do they read their news? Your target market can’t be general — it must be specific in order to understand the sort of content that will work for you. With B2B, it’s extra important to figure out which businesses you want to work with and who you’re marketing to within those companies — the decision makers.

2.) Find a Voice that Connects
Finding your B2B voice can take some experimentation. It’s a good idea to brainstorm and come up with a consistent tone before you implement your plan, but remain flexible. Make note of what’s resonating and what isn’t. Increase the successes, decrease the duds. Rinse, repeat.

3.) Create Editorial Calendars
Social media and blogging is at its best when it feels organic and in-the-moment, but that doesn’t mean you have to wing it. Create an overreaching calendar of all your properties that require content and plot out key dates, sales, information, industry news, and other relevant points. Leave enough room to slip in current news or spur-of-the-moment posts, but don’t rely on them. Make sure you’re planning ahead for building up big events or reveals. Keep a running list of topics that are always relevant (“evergreen” content). Use them when you need them, bump them when you don’t.

4.) Utilize Themes and Series Posts
Make your job easier by planning out multiple posts as a series. Tips, tricks, tutorials, webinar of the week, featured employee of the month… there are dozens of possibilities. This negates the need to come up with a fresh idea for every single post — you always have something on standby.

5.) Invest in Hi-Res Images and Sharable Content
Your content should be relevant, sharable, and interesting. Your images should be high-quality, high-resolution, and eye-catching. Infographics are a major draw, so consider ways to share relevant information for the industries your targeting in an succinct and attractive way. Aim for crafting content that is interesting, informative, or entertaining. Focus less on touting your own business and more on what’s relevant to your targets.

6.) Build Trust, Build a Business Case
Once you’ve established a level of reliability and interest in your target market by offering them what they want, move on to what they need and the solutions you offer. When they know they can come to you for good information and trust your knowledge, they’ll be more likely to consider how you can help their business.

7.) Experiment to Increase Conversions
Define your key content pages — the site-hubs on which you’re hoping to bring in inquiries and sales. Create multiple versions with different content, targeting different keywords for search or targeting unique audiences. Try different approaches, then review your site analytics monthly to see what’s hitting home. Use the knowledge for good!

Hopefully these tips have given you a solid foundation on which to build. If you need additional guidance or would like help getting your content marketing strategy off the ground, reach out to us here at zentiv. With over 13 years of experience in the business across dozens of industries, we know what works and we’re happy to share.

Google Gets an A+ for Changing G+ Reviews

A+Google just made a minor adjustment and that’s making everyone happier, users no longer need a G+ account to leave a review for a business. This is great news for anyone who simply wants to leave a review on Google, but doesn’t want to go through the time and hassle of creating a G+ account. Businesses no longer need to have a G+ page to receive reviews either. This simple adjustment made by Google can be a great improvement for businesses who have struggled to receive reviews from clients. This update is now easy to do on desktop and mobile – Google fixed an issue that wouldn’t allow mobile users to leave a review for a business if the business had no prior reviews. Now it’s as easy as pie! This simple modification means a lot for local businesses who operate and rely on word of mouth and reviews. Just make sure your business is giving great customer service or you’ll be wishing that Google never made this update! As always contact us for whatever internet marketing service you need.

We’ve Been Busy…

The new zentiv buildingOver the last couple months Zenergy Works has been quite busy, we have moved offices and launched our newest business called zentiv agency (more on that later). Our new office is located at 819 4th street, Santa Rosa, 95404. Basically we moved to the other side of downtown. Our office is very spacious, friendly and feels a lot like home. We now have all of our businesses under one roof… Zenergy Works, Zenergy Ventures, Zenergy Labz and now with the addition of TIV and zentiv agency.

Over the last year we have been partnering with a Windsor based design and branding agency called TIV. With the help of the creative team we have been able to expand our services to clients who are looking for more than SEO or website building. We now offer so much more– design, branding, strategy, marketing, digital and recently we made it official: Zenergy Works + TIV = zentiv.

zentiv has a team to serve all of our clients’ branding, marketing and digital needs. We feel like the magic really happens when we can develop all of the components to work in unison: Packaging supports branding, collateral supports packaging, digital supports collateral, social supports digital, and so on and so forth. Zenergy Works is not going anywhere and neither is TIV, we now offer more for clients looking for more.

Feel free to come in and say hello to the new office, we always have a fresh pot of coffee brewing…always.

Resources to Help You Hire Smart People

Hiring smart people seems like a pretty simple idea, right? Sometimes it’s easier said than done. If you are in the service industry it is crucial you hire the right people because your employees are the ones creating content, creating campaign initiatives and (hopefully) providing excellent customer service.

Many companies and managers take pride in the ability to read people and having the eye to pick out great talent, however, what should be lurking in the background of most businesses is recruitment software. Here is a list of the top recruitment software to consider when looking to acquire talent.

resources to hire smart people

Zoho, Recruiterbox, ICIMS, and Workable

Zoho is amazing because it is free to get started and it has great invoicing, CRM, and help desk offerings. Recruiterbox provides a free trial and a pay-as-you-go option if you prefer. ICIMS is great at attracting and engaging candidates, even if the potential employee isn’t quite ready to apply for the job. Workable helps enable hiring managers to submit job openings to multiple networks and hiring options easily.

Hiring the right person is incredibly important, because hiring the wrong person is costly to creating and upholding a successful business. Take your time and be sure the person is right for your company and the position they are interested in!


A Boost For Mobile-Friendly Websites

Is Your Site Responsive For Mobile Visitors?

In April of 2015 Google unveiled a mobile-friendly ranking algorithm. It was announced that next month Google will be giving this algorithm a ranking signal boost. This will help increase search engine rankings for sites that have mobile-friendly pages and responsive layouts.

Responsive web designThe good news is if your sites are already mobile-friendly then you will not be affected by this update. It is unknown at this point if this algorithm will further boost your Google rankings if you are mobile-friendly or if you will stay as is. Another bit of information is that if you have great, relevant content but do not have a mobile-friendly site, you can still rank well on Google.

This update is not the nail in the coffin if you do not yet have a mobile-friendly site; just make sure that your content is awesome. However, if you want to optimize your site for mobile, contact us today!

The Changing Face Of Social Media

In the ever revolving door that is social media, it seems there are updates to social channels on a daily basis. Following is a list of social channel features that we have highlighted for you including Facebook, Twitter, YouTube, and Yelp.

Facebook has launched a “Feed Quality Panel” that has surveyed over a thousand people to elaborate on their social experience and give feedback to enhance user experience. Facebook has released new metrics for video, which allows the creator to see how long a viewer actually viewed the video and how many people watched the 10 second view option.

Twitter’s timeline change is designed to allow users to view top and relevant tweets while the user was away from their timeline for an extended period of time. Twitter also made adding GIFs substantially easier, which is great for people who don’t know how to create a GIF.

Yelp and Sprinklr have joined forces which allows for full-text reviews, analytics and insights to businesses who are on Yelp.

YouTube added a blur feature back in 2012 so users can blur out anyone’s face who didn’t approve of being in the video. Now YouTube has expanded upon the concept and you can now blur out logos and objects.

We offer a variety of social media services, being experts in the digital world we are here for all of your social needs. Contact us today!

Website Spring Cleaning: Choosing The Right Agency


Choosing The Right Agency For Your Business

It’s Spring cleaning time for your website! It can be challenging to select the right fit for your web redesign efforts. Frequently, your needs aren’t met due to lack of research and background information on the agency you choose. Before selecting an agency, use these steps to guide you to the right decision for you and your business.

Coffee and a Plan!
When choosing an agency to work with:

  1. Identify your needs.
  2. Review the proposal.
  3. Consider their experience.
  4. Ask how it all works.
  5. Define a budget and timeline.

What Do You Need?
Admittedly a simple question, but it is vital in selecting the right agency. It’s tough for an agency to improve your web design if you don’t know what you need. Making a hierarchy list of your needs can help narrow the search. Some agencies specialize in different web design aspects. Knowing what you need is a great start.

The Proposal
Ah yes, the official proposal. This is a very helpful tool for assessing agencies. Many agencies display their prior work in their proposals. If the web design team has worked in your industry before, it’s a great sign for you. Check out their prior work to ensure that they are compatible with your web design vision.

The Development Team & Their Experience
The people working on your website are just as important as the website itself. If the company is local, go for a visit and meet with their team. If that’s not an option, rely on their previous work. High quality work usually implies a larger, experienced team. An experienced team can provide insight into the latest trends and techniques in web development.

How It All Works
Asking about the agency’s plan of attack is a great starting point. Any good agency has a set and direct process for how they work. The process may vary between projects, but the foundation should remain consistent. Asking about the process could provide helpful insight into the agency’s structure.

Cash Money
Now for the awkward part: the budget. This can be very helpful for you when comparing budgets and agencies. Does the quality fit the price? Does the timeline fit the price? These are all things to consider when deciding on a final budget.

Zenergy Works is always here for your SEO, online marketing, and web design projects. We aim to please! Feel free to contact us here.


What is the Best Content Strategy for My Business?

According to Google, creating valuable content is key to both successful SEO and creating website user engagement and conversion.

Essentially, the steps are:Content Is King!

  1. Identify customer needs.
  2. Go beyond the blog post!
  3. Proper titles are essential.

A brand must determine who their customers are and create relevant content for them. Using second level data, focus groups or simply talking to your customers are great ways to discover what they want.

If a bike shop continuously receives questions about the different types of mountain bikes, then it would be wise for the bike shop to write about the different types of mountain bikes. Furthermore, if data shows heavy traffic to a particular product page, the retailer would want to create content around that specific product.

Blogging isn’t the only advertising brands should be creating, although blogging is a fantastic source for promoting, brands don’t want to become stuck only creating long form content. Using multiple channels is ideal, such as social media, video content, vines, and infographics are all great ways to expand your brands reach. Being able to use the same content in multiple ways is profitable for your brand– take our bike shop for example. If mountain bikes are a hot topic why not create an infographic of different mountain bikes, or a YouTube channel focusing on Mountain Bikes? Re-purposing content is a simple way to create a larger audience.

The title of your content is also huge when it comes to attracting attention to your copy. It is crucial that the title is relevant to your content, it is fun to come up with clever and witty titles, just make sure it is simple enough to understand and relevant to your topic. If our bike shop is writing about mountain bikes but the title is “Four Ways to Concur a Mountain” potential readers may become confused. Be sure to use keywords in your title to help increase your SEO initiatives.

FAQs and Blog Posts are an important part of every content plan. It is key for online marketing success to be upfront with the information your potential customers want to know in the navigation of your website.

If you have questions about your content plan, or would like to discuss any SEO or online marketing concerns that you have, please reach out to us.  We are here to help!


Bing Finally Gets One Up On Google – AOL Search is now powered by Bing

As of January 1, 2016, AOL Search is now powered by Bing.  Bing confirmed this change and acknowledged that all AOL “algorithmic search results” and “paid search” will be powered by Bing.
AOL Bing
The footer below now appears in Bing Search Results:

Our partnership with AOL brings additional scale and opportunity to advertisers and marketers. Today, 1 in 5 searches happen on, and by providing Bing search results for the number 3 (Yahoo) and 5 (AOL) search providers in the US, Bing powers close to one-third of US PC web searches. Today’s announcement is testament to Microsoft’s ongoing focus on search and search advertising and our increasing scale that connects a marketer’s

According to Comscore’s March 2015 Study, AOL accounts for about 1.1% of of the total search volume and Bing is responsible for approximately 19.8% of the search volume.
Most SEO will be unaffected for now.
For more on the latest trends in Internet Marketing, check out our SEO blog!