Why is SEO Considered a Long-Term Process?

Why is SEO Considered a Long-Term Process?

Why is SEO Considered a Long-Term Process?

Search engine optimization is definitely a process, and a long one at that – it’s not just a one-and-done deal like many might believe. Because of the constant changes in procedures and updates to the search engines, SEO needs to be continuous.

It’s easy to see SEO as something that you can complete once and move on, but that’s far from reality. In this article, I will be going over some of the most asked questions: how long does it take SEO to see results?

Starting Strong; How Long Does SEO Take to See Results?

Well – that depends. First, we want to lay it out: SEO is not a race, and any “expert” that tells you they can get you on the first page by the weekend is NOT being truthful. There is no exact time-frame on how long it will take to rank top on the SERPs (search engine results page). With that being said, there are a few factors that determine what WILL HELP you to rank, just to name a few:




Internal Linking

Website Structure

Mobile-Friendly Site

No one can tell you how fast they can get you there, rather the main focus should be in implementing the right digital strategy that can HELP YOU GET THERE over time.

Why Can’t I Just Be Finished with SEO?

The search engines are constantly updating and changing their algorithms. One day you find yourself at the top of the SERPS (search engine results pages) and then the next, you’re nowhere to be found. Scary, we know. There is no specific timeline on when or if they’ll update their algorithms again. The only thing that stays consistent is that Google is constantly changing and evolving, which is why WE have to change & evolve with them. 

SEO: A Long-Term Commitment

Treating SEO as a long-commitment gives you the opportunity to be more strategic with how you approach it. That way, you are not constantly worrying about how you’re going to stay on top of search engine results pages. Focus on creating a sustainable SEO campaign that will last. SEO is long-term; it takes time, but once you are there, success and growth will come of it.

Planning and Running an SEO Campaign

It’s important to plan and run your SEO campaign correctly. That way, you’ll be setting yourself up for SEO success in the long-term. 

What are your goals?

Before you do anything, it’s important to get a clear understanding of your goals. That way, you’ll know what you’re trying to achieve with SEO. Without goals, all of your effort will likely be pointless.

Research and understand your keywords

You can’t create a sustainable SEO campaign unless you know what keywords you’re trying to target. There are many FREE keyword research tools available; Google is a big one!

What is your content marketing strategy?

Your SEO campaign can’t exist with nothing — you need content to help determine what you want to rank for. Create reliable content while including the keywords you are targeting.

Always monitor SEO your campaign

Check your analytics, research tools and adjust as necessary. You can’t simply set up an SEO strategy once and leave it ‘running’. It’s important to monitor to see how (and if) your SEO is working. Once you know what is and isn’t working, adjust your campaign as necessary.


So in short – SEO is a long-term process because, like your business, search engine algorithms are constantly changing.  Your website, website content and overall online message needs to change with it.  It’s important to be strategic and methodical in your SEO efforts if you want to succeed. Planning and running your campaign correctly will help ensure you see success in the long-term.

Case Studies

Visit our case studies to see how our SEO plans have helped businesses across the country increase search rankings, web traffic, and sales. Don’t get left behind! Stay competitive by calling Zenergy Works today at (707) 360-1402. 

Over 256% in Revenue

We grew Remote Satellite’s revenue by 256%
in two years with a new website and organic search.

Over 250% in Revenue

We grew APCT’s revenue by 250%
in five years with organic search and Google Ads.

Over 175% in Revenue

We grew Cline Collision Center’s revenue by 175%
with organic search and Google Ads.

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