Effective SMO (social media optimization) and SMM (social media marketing) strategy involves strategic business intelligence gathering and a clear understanding of your industry.
Using social media as a marketing tool is incredibly effective and cost-efficient. Almost any objective is possible with social media – from brand awareness to increasing web traffic, adding customers to email marketing lists to retargeting and beyond. While social media platforms are intuitive and easy to use, being truly effective with social media is extremely time-consuming and requires a well-thought-out strategy to fully leverage its power.
We offer our clients two options for social media – social media management and social media marketing – both of which are designed to complement SEO, email marketing, and other paid marketing tactics. As a Zenergy Works client, you have the option of choosing to utilize one or the other – or both! Ideally, social media management and marketing should work together concurrently with your other marketing efforts to see optimal results.
Our social media management service involves content creation, scheduling content, community monitoring, and customer service. This is an excellent option for businesses that may have a limited advertising budget; however, as social media becomes increasingly “pay-to-play,” it tends to be challenging to grow audiences through organic content alone. On the positive side, your business will save a significant amount of time and energy by reducing or eliminating the need to develop and schedule the content yourself. You’ll also benefit from having a platform in which to enhance your brand voice and nurture your current audience.
Social media marketing is optimal for businesses that are interested in developing new leads and conversions; our social media marketing service involves pay-per-click campaigns, brand awareness campaigns, engagement campaigns, to name a few. Using the advertising platform on social media channels, we can specifically target and segment audiences so that your campaign reaches only the intended viewers. Working closely with you, our team will identify your objectives and develop effective strategies to help you meet your goals while keeping a close eye on your social analytics to ensure we’re consistently hitting the mark.
Contact us to learn more about how social media management and marketing can aid your company’s marketing efforts!