Tag Archives: Ecommerce



New Partner Company to Specialize in Shopify Stores & Brand Design

Santa Rosa, California – June 15, 2015 – Zenergy Works, a Northern California internet marketing agency, has been making waves in Sonoma County and the Bay Area for several years. As the first Northern California Google Business View Partner and now a Google City Partner, they’ve brought innovative new Google technology and services to hundreds of local businesses. This dedication to pursuing additional marketing and sales avenues for businesses has led them to the founding and launch of partner company Zenergy Labz, an agency specializing primarily in eCommerce and Shopify Stores.

The launch of Zenergy Labz has been strong out of the gate, with the company already launching online shops for several clients for products ranging from electronic racecars to posh pet clothes. As Shopify Experts, the ZL team works closely with clients to skin, brand, and build their online storefronts. Through a combination of brand marketing, search engine optimization, content strategy, and web design, they create an ideal portal for online shoppers that get stores found and products moving.

This announcement comes on the heels of several other new expansions for Zenergy Works, including Sales Eagle and Zenergy Ventures. With more big projects in the pipeline, the group plans to continue their growth for a long time to come.

“It’s an exciting time and we’re looking forward to offering bigger and better support to a variety of customers,” said Bryan Fikes, founding partner and chief strategist of Zenergy properties. “Zenergy Labz allows us to dial in and provide a specific, detailed service for people looking to build successful eCommerce stores. Shopify is a fantastic platform that’s allowing us to showcase some truly stellar products for our clients.”

Zenergy Labz is currently working with several projects and is open for inquiries about building out multi-faceted eCommerce platforms for local and national clients alike.


Zenergy Works is a full-service Internet marketing company that provides search engine optimization, web design, social media strategy, paid advertising management, and more. They’ve worked with hundreds of local and national businesses during their tenure. For more information, visit them online at https://www.zenergyworks.com.

New Team Member: Ramin Ramhormozi

Zenergy Works and Zenergy Ventures are welcoming a new eCommerce Consultant into the fold – Ramin Ramhormozi! We’re looking forward to the expertise and experience he’s bringing to our team.

With Zenergy Works’ particular brand of internet marketing and SEO success, we’ve become the number one ranked internet marketing agency in Northern California. Out of this success, Zenergy Ventures was born – a venture-building business that focuses on jumpstarting new business ideas, including blogs, eCommerce solutions, apps, and more. Ramin will bring our clients even better insight and set them on the path to success, and we’re thrilled to have him aboard! To set up a consultation, contact us anytime.

Learn more about Ramin below.

Ramin Ramhormozi

Ramin Ramhormozi has specialized in eCommerce since 1998. His foray into eCommerce began when he co-founded the Marrying Man Group, Inc. (MMG), creators of MarryingMan.com, an online resource for Grooms — an underserved market in the wedding industry at that time. In 2001, Primedia, Inc. acquired marryingman.com, at which time Ramin joined the company where he held the position of Vice President of eCommerce Operations at ModernBride.com. He managed retail operations for the publisher’s e-venture, including marketing, merchandising, technology, and integration of discrete web properties. In 2003, Ramin founded GroomStand, Inc., (www.groomstand.com), an eCommerce company which sells unique groomsmen gifts while focusing on technological innovations along the way.

In 2014 he founded a new technology start-up, Personalization Pop, Inc., (www.personalizationpop.com), which is striving to revolutionize the way personalized and customized goods are sold online. Ramin has helped start-up ventures strategize their eCommerce goals, taking their products from concept to market. He focuses mainly on eCommerce platform selection, on-site and off-site marketing initiatives, content curation and creation, and road-mapping a successful site launch. He has also addressed product data mapping, drop ship, and fulfillment set-up. Ramin is the eCommerce Advisor for Sonoma, Napa, and Marin County SBDC (small business development center) and the eCommerce Mentor for the Venture Greenhouse.

Ramin holds a Bachelor of Arts in Speech Communications from CSU Los Angeles. He lives in Santa Rosa with his wife, Jenny, and three kids: Owen, Asher, and Avery.

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Measuring Positive User Experience

When planning our SEO Campaigns, we give great attention to keyword streams and traffic that is driven to a website. One of the most important, and often overlooked, aspects of good SEO is the User Experience on the website in question, and the website being structured to convert website visitors into customers. What are the indicators of Positive User Experience and how can they be measured in Google Analytics? Please see the graphics and illustrations from Google Analytics below.

  • Site Bounce Rate.  Google defines bounce rate as the percentage of customers that come to one page of the website and access no other pages during that visit.  Bounce rates vary widely, but a bounce rate of less than 50% is considered acceptable by most analysts.


  • Pages Per Visit. This number reflects how many pages per visit on average that users read when they come to your site. The higher this number, the more pages visitors are clicking on the site. The more compelling the content, the more pages that will be accessed by the visitors to the site.


  • Average Visit Duration. Again, the larger the time on the page, the more compelling the site content. Some sites have technical content that takes a long time to read and digest.  I would suggest that each site should be evaluated on Average Visit Duration trends for that site, not on an industry standard.  If the trend is down for a time, refresh content and make sure that your site content is what your clients need to know.


  • Conversions. You can set up goals or ecommerce conversions in Google Analytics. Goals would be sending a contact form, setting an appointment, clicking on a link to a special offer, subscribing to a newsletter, etc. Ecommerce goals evaluate sales. Again, be clear about the goals of your website and track them.  If your website content is compelling and answers the needs of potential buyers, these trends will continue to grow. Both Goals and Ecommerce reporting allow comparisons to past periods, like the example below.


  • Your Bottom Line.  The most important measure of your website’s success is the growth in income to your business.  Your Website Marketing is focused on certain products and potential customers.  When you see income growth in these areas, you can usually attribute some of this growth to the performance of  your website.

Bottom Line:  Create positive user experience using some of the following techniques:

  1.  Fresh and relevant content.
  2. Easy to follow navigation
  3. Internal site links that make related information easy to find.
  4. Page titles that compel a viewer to seek more information.
  5. Product/Picture displays that are easy to navigate and are attractive.
  6. Attractive, modern design to help with branding of company online.

Don’t be afraid to track your Google analytics and respond to needs for improved content.  Be cautious on changing too many features at once, because it will make tracking of the effects of those individual changes more difficult for those who cannot afford sophisticated A/B testing scenarios.  Strive for a Positive User Experience on your website, and in most cases, you will see the improvement in your bottom line, even if you do not have an ecommerce website.

Eric Van Cleave is a Partner in Zenergy Works, A Santa Rosa, California based SEO, Website Design and Development and Online Marketing Firm.

Final Quarter of 2012 Posts Record-Breaking Online Sales

For October, November and December of 2012, comScore is reporting that online sales increased 14 percent to $56.8 billion from the same period the previous year, marking the ninth consecutive quarterly posting of double-digit growth in ecommerce sales.

Ecommerce sales

U.S. retail ecommerce sales grew to186 billion for the full year, a 15% increase over the previous year and the strongest annual growth rate since before the recession. The comscore report also states that the number of buyers rose 6 percent and spending per buyer increased 8 percent for the fourth quarter.

Bottom Line: For all of you retailers out there-how can you get involved in the growth of online sales? Even if you simply establish channels that will help you to resell to existing clients, ecommerce is no longer a platform to think about or explore, it has become a marketing necessity.

Eric Van Cleave is a Partner in Zenergy Works, A Santa Rosa, California based ecommerce, web development, and SEO Firm.

2012 Holiday Season Sets Online Sales Records

Comscore has released its annual analysis of domestic online sales of the holidays and as predicted, it was a record Holiday Shoppers for ecommerce sellers.

Online sales reached $42.3 billion in November and December – up 14 percent from what the 2011 online sales figures for the same period.

Comscore outlined several significant shopping days in the table below that were significant. Thanksgiving Day was 32% higher than in 2011, Free Shipping Day on December 17th was up 76 percent over 2011 to over $1 billion and Black Friday was up 28% year over year and also over $1 billion.

Bottom Line: Ecommerce is becoming the way that consumers want to shop.  According to the National Retail Federation, the estimate for 2012 retail sales at brick and mortar stores was an increase of 4.1%.  The volume of retail sales is over 10x more for brick and mortar stores, but it is clear what the trend is. The question each business owner must ask is how this trend will affect their business in the future and what can be done to gain a share of the gains that are being realized on ecommerce platforms.

Eric Van Cleave is a Partner in Zenergy Works, A Santa Rosa, California based ecommerce website development, website design and SEO firm.

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