Google Not Provided Organic Search Queries
Good SEO has just become even more difficult. Google has secured ALL searches in their organic search query referrer data to go completely 100% “not provided.” In other words, Google Analytics can no longer track keyword data. General search term volume data can still be obtained from Google Webmaster Tools and Google Adwords, but the information necessary to “fine tune” and SEO campaign will be more difficult to obtain.
Google is saying that this is to protect the privacy of online users. Many think that this move simply means that Google has more data about the performance of your website than you do. SEO firms will continue to march on.
Mobile Design Colors Matter
A well-designed website and online marketing presence has become a key part of a successful marketing plan for most, if not all, businesses. As the use of smartphones and tablets increases, a mobile presence is becoming more important. Most firms either employ responsive design or design a separate mobile site as a miniature, simplified version of their desktop site. There are some additional considerations when designing a successful mobile web site.
- Most companies want their mobile web design to copy their desktop design. It’s important that the sites are similar, but not identical. The mobile site should have its own identity.
- The color scheme for a desktop site may be able to get away with a bolder and more varied design than that of a mobile site because desktop computers and monitors have a greater capacity for loading and viewing design elements. Make sure that desktop design elements replicate well to a mobile site and do not create significant load time problems. Also be wary of background images that may impede loading or be visually confusing on a mobile site.
Color choices are becoming more critical because of the demands placed by numerous website viewing environments. Web designers will have to be careful to choose colors and designs that will lend themselves to a website that will create a consistent look and feel across both mobile and desktop environments.
Study: Majority of Mobile Callers are Ready to Buy
A new survey of smartphone users conducted by IPSOS on behalf of Google states that 61% of survey respondents say that “click-to-call is most important in the purchase phase of the shopping process.” And 70 percent of respondents said they had used the “call button” in Google search results. This means companies without click-to-call buttons, or at least listed phone numbers, will lose business to their competitors. Calling is an efficient way to get information from a business, especially from a mobile phone. This is especially critical in the buying phase, as illustrated by the chart below:
More detailed information on this study can be obtained here.
Bottom Line: Google continues to make Organic SEO more difficult and Adwords more accessible and easy to use. Mobile continues to be increasingly important, both in design and making sure the ease of use is optimized for a mobile website visitor. SEO firms will continue to raise their game to meet the challenges of the new environment.
Eric Van Cleave is a Partner in Zenergy Works, A Santa Rosa, California SEO, Responsive Website Design, and Online Marketing Firm.