How do SEO practitioners, or self-titled SEOs know when Google has an algorithm update? Usually, it is by “listening” online for the collective groan and angst from their peers. Like Gamblers in a high stakes game, it is often feast or famine. Their clients might rank in position number four on the first page of SERP (Search Engine Results Page) on a specific day, and the next day, they may have dropped to position 12 or bumped up to position 1.
Our research shows that so far in 2019, significant algorithm updates occurred on or about January 9th, 13th, and 20th. Most, but not all, third-party tracking tools that monitor Google search results have shown significant volatility in SERP rankings around the dates specified above. Here is a screenshot from SEM Rush Sensor Rankings Graph:
Google usually does not confirm or comment on specific updates and commonly states that “improvements” to the search algorithms are happening constantly. Google has told us numerous times that with core algorithm updates that there is no fix. I disagree with the “no fix” statement-you can work harder to comply with Google’s Content Guidelines, which have been published by Google and seem to be a reasonable approach to gaining rankings.
Google will continue to make changes at will. The only absolute consistency in SEO or any digital marketing is change. Knowing the reason for rankings changes is helpful in maintaining a “big picture” perspective on your online marketing. The only way to try to stay ahead of the curve is to work consistently to improve your website. Hard work and providing a good user experience is the only way to improve rankings.
Eric Van Cleave is the CEO of Zenergy Works, A Santa Rosa California Digital Marketing Agency and Website Design Firm.