SEO Terms

Below is a list of SEO terms that we refer too in our Zenergy Works seminars. This is not a complete list by any means and will be updated in the future as new terms come up. If you like this list and use it, please link to it from your website. If you have any suggestions for additions to this list, please contact us and let me know.

301 Redirect

– 301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It’s not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it’s the safest option. The code “301” is interpreted as “moved permanently”.
You can Test your redirection with Search Engine Friendly Redirect Checker

Affiliate Marketing

Affiliate Marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. It is an application of crowdsourcing.
The Affiliate Marketing industry has three core players at its heart: the brand/seller, the affiliate, and the customer. The market has grown sufficiently in complexity to warrant a secondary tier of players, including Affiliate Management Agencies, Super-Affiliates and Specialized Third Parties vendors.

AJAX

AJAX (shorthand for asynchronous JavaScript and XML) is a group of interrelated web development techniques used on the client-side to create interactive web applications or rich Internet applications. With AJAX, web applications can retrieve data from the server asynchronously in the background without interfering with the display and behavior of the existing page. The use of AJAX has led to an increase in interactive or dynamic interfaces on web pages[1][2] and better quality of Web services due to the asynchronous mode. Data is usually retrieved using the XMLHttpRequest object. Despite the name, the use of JavaScript and XML is not actually required, nor do the requests need to be asynchronous.[3]

Alt Tag

– The alt attribute is used in HTML and XHTML documents to specify alternative text (alt text) that is to be rendered when the element to which it is applied cannot be rendered. In HTML 4.01, the attribute is required for the img and area tags. It is optional for the input tag and the deprecated applet tag.

Anchor Tag

– An HTML tag that allows you to create a link to another document or web page or to a bookmark within the current web page.

B2B

Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G).

Backlink

– Backlinks are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of backlinks is one indication of the popularity or importance of that website or page (though other measures, such as PageRank, are likely to be more important). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.

Black Hat SEO

Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:

  • breaks search engine rules and regulations
  • creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site
  • unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.

Blog

– “Web Log”.  An online journal of sorts.

Bot

– Programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.) aka web robots, web crawlers, internet bots, spiders.

Cloaking

Cloaking is a black hat search engine optimization (SEO) technique in which the content presented to the search engine spider is different to that presented to the user’s browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. When a user is identified as a search engine spider, a server-side script delivers a different version of the web page, one that contains content not present on the visible page. The purpose of cloaking is to deceive search engines so they display the page when it would not otherwise be displayed.

Conversion

– Web traffic that fulfills a pre-established goal, such as purchasing of a specific product or filling out a registration form, etc.

CPA

– Known as “Cost Per Action” it is an online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.

CPC

– Known as “Cost Per Click” it is a typical rate of measuring the expense involved with acquiring web traffic.

CSS

– Cascading Style Sheets. A language used to describe how a given page or web site will look.  Used to control font styles, graphical layouts, and colors, this is a preferred style of coding.

CTR

– Known as “Click Through Rate” it is a standard method of measuring the success of an online advertising campaign. Calculated by dividing the number of users who clicked on an ad by the number of times the ad was shown (also known as an impression).

Dynamic Website

– A website whose content is not fixed. What is shown on a page is based on user-selected activities and/or programmatically driven.

Google PageRank

Google PageRank™ is a numeric value that represents how important a page is on the web.

Keywords

– Words that are used by search engines to determine the topic of a given web page.

Keyword Density

– How often a keyword or keyword phrase is used on a given web page. Keyword Density Tool

Landing Page

– A content-rich web page geared around a particular topic, product, and/or conversion goal.  Typically a main navigation item of a website.

Latent Semantic Indexing

– Also abbreviated as “LSI”, is an algorithm used by Google (and possibly other search engines) to determine how words are related to each other in the context of a web page. An article about “seo” might contain words such as search engine optimization, internet marketing, internet advertising or search engine marketing for example.

Meta Data

-The META element provides metadata such as a document’s keywords, description, and author. Any number of META elements may be contained in the HEAD of a document.

Meta Tags

– Web page specific, descriptive information that helps a search engine identify the purpose and topic of a given web page. Common meta data include a web page’s description and keyword listing.

Organic Search

– Search results in a search engine that are not paid advertisements. The results that come up naturally based on their indexing within a search engine. Organic search results are good. We all want to come up on top for organic searches using keywords we are optimized for. For example, searching for “Zenergy Works” will return this website in organic search results.

Paid Link Building

– Websites who are willing to link back to your site for a fee in order to boost your rankings/weight in the search engines.

PPC

– Also known as “Pay Per Click” it is an advertising method where an advertiser pays for their ads (which are displayed on a given website and/or search engine) if and only if someone actually clicks on the ad.

Reciprocal Link

– The practice of placing a link from website A to website B strictly because website B is linking to website A. SEO value is limited by the strength of the site that you are linked too.

Search Engine

-Website whose function is to help users find web pages on any given searched topic such as; Google, Yahoo, AOL, Bing, ASK, Dogpile, MSN, and many more.

SEM

– Also known as “Search Engine Marketing” is the act of marketing a website via search engines and using a combination of SEO (search engine optimization) and PPC(pay per click) practices.

SEO

– Also known as “Search Engine Optimization” is the act of altering a web site so that it does well in organic listings of search engines. It can involve optimally coding a website’s programming to current trends in order for the search engines to see value in listing the website on first page.  Contact our team of SEO professionals today to get on first page for your specific industry.  Call 707.360.1402 or email us.

SERP

-Also known as “Search Engine Results Page” and is the listing of web pages that a search engine shows a user once they’ve entered a search value or keyword variation in their favorite search engine.

Spider

– Programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.) aka web robots, web crawlers, bots, and internet bots.

Splash Page

– Typically an introductory web page (first page seen by a web surfer) that is graphically intense. Meant to deliver a high power marketing message, this is not rich in content (if any) and more for eye candy.

Static Website

– A website or web page whose content is fixed (does not change or has to be manually changed).

Supplemental Results

– Google’s secondary index of web pages it doesn’t consider worthy of being in the main index. This concept has been done away with by Google publicly, but we feel it actually still exists in a not-as-readily-identifiable way.

Title Tag

– A meta data (link to meta data) element that determines the actual “title” of a given webpage. The title is what shows up in the top bar of your browser. It is also the hyperlink that shows in search engine results listings.

TLD

– Top Level Domain. The three main domain extensions: .com, .net, .org

URL

– Uniform Resource Locator. Or, more commonly, a web address.

W3C

World Wide Web Consortium.

White Hat SEO

– The use of accepted SEO practices in order to get higher rankings, more traffic, etc. Zenergy Works is backed by hundreds of successful clients and using only the best practices in SEO.

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