SEO Vs PPC

Zenergy Works can provide a complete internet marketing service for your firm, from website design to search engine marketing and beyond. Bring your ideas, and we will translate them into a marketing plan that will deliver results for your business.

Search Engine Optimization (SEO)

Search Engine Optimization, or SEO, is designed to help your business to gain favorable placement in search engine results for the keywords that match the goods and services that your business offers. Much of what we do is good old fashioned hard work, like creating links to social networking sites that we construct to get your business found online and get your message out to the public. Many search engine optimization firms contend that there is no “secret sauce” or proprietary strategy to successful search engine optimization. We at Zenergy Works respectfully disagree. Our goal is to use our knowledge and experience to increase traffic to your website. We will provide you with all the tracking tools you need to see the progress that we are making-not only to track the traffic, but to keep you updated as we complete a checklist of tasks we complete to make your website a profit center for your business. Our pricing is simple, straightforward, and easy to understand. If you have questions or need a special quote, feel free to contact us and we will respond quickly to help you get started.

Search Engine Marketing (SEM)

Search Engine Marketing, or SEM, takes advantage of the pay per click, or PPC, programs offered by the search engines. The advantages of SEM are that the traffic boost can be virtually immediate, and that you pay only for those consumers who actually click through to your website. Generally, successful SEM campaigns can be very successful without any changes having to be made to your company website. Zenergy Works can help you to set up and track a successful SEM campaign that is centered around the needs of your business. We will manage your online SEM campaign so that you can focus on managing your business. Contact us for a quote on your needs.

Website Design & Development

At Zenergy Works, we have built thousands of websites, and our parent company, New Generation Media, LLC continues to be an industry leader in the creation of client websites for Media Outlets like TV and Radio Stations and Newspapers across the United States. Unlike most web design firms, your website starts with your ideas. We offer website templates and custom applications. We can design anything that you need, from one page landing sites to large sites with ecommerce and custom programming functionality. Once we have your ideas and we design your marketing plan, then we are ready to build your website to fit your needs and appeal to your target market. To begin to get some ideas, please view our website examples. View our pricing on our standard packages or to contact us for a custom quote and timeline for your website project.

Search Engine Optimization (SEO)

Sponsored Search / Pay-Per-Click (PPC)

How it Works
Your website appears: in the organic section by maintaining, optimizing, & promoting according to best SEO practices. ExamplePricing: A click to your website does not cost you anything. Setup and management fees vary by company. Your website appears: In the sponsored area of the search engine result page for keywords that you choose. ExamplePricing: You are charged a small fee for each click. Plus any fees the company managing your campaign charges.
Top Rankings Achieved in:
Typically within weeks to Months A Few Hours at most.
Stopping Efforts Will:
Depend on industry. Rankings could remain for weeks – months. Immediately cause rankings loss in the paid advertising section.
Tracking
Keyword and traffic performance can be tracked with an analytics program.Tracking overall website performance is best, not just organic positioning. A diverse range of tracking available depending on who runs your campaign. Recording calls received, addresses, ROI per click, A/B split test different landing pages, and many more.Using both PPC and SEO will allow you to use the analysis from the PPC.
Searcher’s Impression of Website (*)
More clicks than sponsored listings on same page.Higher Trust of results. Fewer clicks than organic listings on same page.Less trust of results.
Number of Searches you May appear for
Will depend on how each search engine’s algorithm views your website and the size of your website. Infinite – as many as you set up.
Conversion Rate (*)
About EqualOrganic listings receive more clicks, but searchers are not as commercially motivated to purchase.Higher probability that they are in the research phase of their search. About EqualUsers don’t click sponsored results as much, but when they do, they are more likely to display intent to purchase.High probability that they are in the purchase phase of their search.
Upfront Investment
Do It Yourself: Cash, Low. Opportunity Cost, High. Can be a DIY project, but high rankings will take even longer to obtain due to a substantial learning curve.Hire an Expert: Medium – High. Depends on who you hire, what your general marketing budget is, how big and in what shape your website is in. Low – High.Decide on your monthly budget. Budget amount will depend on the competitiveness of your online industry.
Short Term ROI
Opportunity Cost: Medium. Ahead of your competitors who haven’t started SEO efforts, but behind those who already have.Cash: Low – Medium. Make an investment, results could take weeks – months depending on the competitiveness of your industry. Opportunity Cost: Low. Make an investment, get immediate results.Cash: Low – High. Depends on how competitive your industry is and what your profit margin is.
Long Term ROI
High. Rankings can last for some time and you aren’t paying for every click. Low – High. Depends on Industry and your profit margin.
Ability to Target Local Customers
Medium. Target local customers by optimizing for keywords plus geographic keyword modifiers. High. Target local customers for any keyword phrase within virtually any geographic area you choose from specific cities to a radius around a certain city, to entire states or countries.
Level of Control
Medium. Pages can be optimized for certain keywords, but the management of the conversion process is slightly less customizable because a variety of keywords bring people with different goals to the same page.Experts will have higher control than DIY’s. High. Highly customizable marketing message. You manage the entire marketing message from title and URL appearing in the ad, to the landing page people arrive on to the specific call to action you want visitors to take.