The Benefits of Working with a Local SEO Marketing Company
It can be tough breaking into the digital world when your competition is stiff, and no competition is stiffer than that of local businesses. Working with a local SEO marketing company can give you the edge you need to pull ahead.
What is SEO?
Search engine optimization is the process of building your natural online profile, so you appear organically in the higher rankings of search engines. You may also hear it referred to as “Google ranking” or “making the first page.” Studies repeatedly find that at least 75% of people, often more, never go beyond the first page of a search engine’s results. Working with a local SEO service is a great way to increase your ranking and ensure people who are searching for services like yours actually see your business, which is the first step to bringing them in. The best local SEO services are already working with dozens or even hundreds of local companies just like yours and know the market they’re dealing with intimately.
You can check out this post for more stats about the benefits of SEO if you’re curious.
One of the biggest challenges of being a small, independent, or locally-owned business is growing your customer base, especially in a highly competitive area like Sonoma County. For people in the food, wine, and hospitality industries, competition is especially tight. If you’re not able to bring in customers relatively quickly, you could be shuttering your business inside of a year. We see it again and again in this area. It’s why a local SEO marketing company can help you pull ahead. More than ever before, consumers are using computers and mobile devices to search for and check out businesses before they even set foot inside. With the right local SEO service on your side, your company’s name will be one of the first to pop up in search, giving you a huge advantage.
Here are some of the benefits of working with a local agency:
- They’re familiar with the area and other local businesses
- They have experience working in verticals just like yours
- They know what consumers in the local marketplace are looking for
- They’re locally networked, granting you access to those connections
- They know your competition already
- You can visit them in person and get to know the team
Make sure your business is taking advantage of every available opportunity. Zenergy Works, working closely with our sister company TIV Branding, offers branding, advertising, and digital marketing services. We provide comprehensive plans for our clients that include search engine optimization, web design, branding, social media management, online marketing, and much more. Make us your local SEO marketing company and watch your business improve!