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Online Marketing, SEO, and Website Design are constantly changing. In our SEO Blog, we will keep you up to date on the latest information you need to stay ahead of your competition.

Tech Manufacturer Gains International Market Share with SEO & Google Ads

Tech Manufacturer Gains International Market Share with SEO

Zenergy Works began working with this client in October of 2015 and in the last 5 years that we’ve worked together we’ve:

Increased sales over 5x
Increased their website traffic over 6x
Established this client as a presence in national and international search

This particular client is a high-tech manufacturing firm with one location in Santa Rosa, California.  (The client’s name will remain anonymous for strategic purposes). When we first connected with this client, we did an exhaustive debrief of the client’s marketing strategy, their ideal customer, as well as the types of services they prefer to provide and are most profitable. The initial diagnostic was this:

  1. A new website had been launched, but it needed a great deal of work in functionality like contact/quote forms, content, and mobile load time.
  2. Poor organic placement for significant search terms.
  3. Online presence did not accurately depict the growth and technical genius of the team.

We made significant gains for this particular client by employing a nationally focused SEO campaign that allowed them to be found in search and build relevant website traffic quickly.  We emphasized core products using Google Text Ads to augment organic search positioning and to increase website conversions.  The client launched an online catalog on their website, and we were able to leverage this online resource to increase exposure for online products.

By making marketing a priority, and getting constant input and assistance from the client, by the middle of October 2020, we have been able to accomplish the following:

  1. Web traffic now is coming from results for search terms that emphasize the core and most profitable services offered by this firm.
  2. The company has grown sales by  5x over 2015.
  3. The company is now competing with market leaders nationally and internationally.

Overall, the marketing strategy and tactics we’ve implemented for our client has led to dramatic increases in sales.  Additionally, our targeting has allowed them to focus on the type of business that they prefer to complete and clients they wish to work with.

Here is a quote from our client about our services:

I have been working directly with Eric and the Zenergy team for 3 years on behalf of a tech company. Not only have they have helped our company achieve excellent SEO and SEM results, but they are all extremely responsive, accommodating, and knowledgeable about the latest Google algorithm changes and strategies.

If you would like to find out more about how Zenergy Works can help your business to grow, please contact us.   Your initial consultation is free.   The client outlined here is available to discuss how their business has been changed by our marketing efforts.

Increasing Sales 7X with National SEO

Case Study: Increasing Sales 7X with National SEO | Nation Wide SEO

Zenergy Works began working with this client in November of 2016 and in the last 36 months we’ve worked together we’ve:

  • Increased sales 7x
  • Increased requests for pricing from 0 to almost 300 in the past year
  • tripled their website traffic
  • Established this client as a presence in national search

This particular client is a Printed Circuit Board Manufacturer with locations in Silicon Valley, Connecticut, Texas and Southern California (The clients name will remain anonymous for strategic purposes). When we first connect with this client, we did an exhaustive debrief of the client’s marketing strategy, digital presence, their ideal customer, as well the types of services their prefer to provide and are most profitable. The initiation diagnostic was this:

  1. A new website had been launched, but it needed a great deal of work in functionality like contact/quote forms, content and mobile load time.
  2. Poor organic placement for significant search terms.
  3. No national presence in search

We made significant gains for this particular client by employing a geo-focused SEO campaign that allowed them to be found in search and build relevant website traffic quickly.  We helped in national expansion by strategically using Google Text Ads to augment organic search positioning and Google Display Ads to increase brand recognition.

By making marketing a priority, and getting constant input and assistance from the client, by the end of September 2020, we have been able to accomplish the following:

  1. Web traffic now is national and international as opposed to being just from Silicon Valley in 2016.
  2. The company has grown and is forecasted to have 7x the sales the firm had in 2016.
  3. The company is now competing with the national leaders in its field instead of being a regional presence in 2016.

Overall, the marketing strategy and tactics we’ve implemented for our client has led to dramatic increases in sales. Additionally, our targeting has allowed them to focus of the type of business that they prefer to complete and clients they wish to work with.

If you would like to find out more about how Zenergy Works can help your business to grow, please contact us.   Your initial consultation is free.   The client outlined here is available to discuss how their business has been changed by our marketing efforts.

4 Business Tips For “Pandemic Economy” Success

I was the guy who predicted that Covid-19 would dissipate by June 30th of 2020.  I was clearly wrong.  But I am willing to admit my shortcomings and say that this global pandemic will be affecting our economy, and how almost every business attracts new customers, for the majority of 2021, at least.  I wanted to share the over-arching strategies that I am sharing with my clients.

Here are four keys to selling more effectively throughout the duration of the pandemic — and beyond.

Improve your website

In this environment, your website has become more important.  You need to be able to show potential customers why they should work with you without the benefit of in person meetings or in store visits.  You need an efficient way to communicate hours of operation, how to reach you, steps you are taking to minimize the risk of spread of disease, the fact that you are still ready and able to serve customer needs and other critical information to potential and existing customers.  

Your website should also become an efficient way for consumers to understand what products you feature.  Improving product photos and descriptions, adding video to show examples of how your products work, or creating a video for service businesses so that customers can “meet” you virtually are all strong steps to engaging new customers.  That’s right, I said new customers. You probably need new customers now more than ever.  Your website can give them a reason to consider doing business with you.

When you acquire a new customer, go out of your way to make them feel welcome.  Follow up on product or service satisfaction.  Make sure that the customer knows that you are there to fulfill their needs and just thank them for their business.

Strengthen connections with existing customers

Your existing customer base is the “path of least resistance” to increasing sales.  If you have a customer service team, they are probably not as busy with clients coming in the door as they were pre-pandemic.  Have your team make calls directly to past customers to make sure that they are doing well and that your products are still working for them.  Email blasts that highlight product improvements and put a face to the names on the phone of your team are also effective.  If you have clients that have been adversely affected by the pandemic, and are having trouble paying their bills, reach out in a friendly manner and work on payment plans or other arrangements that make them understand that you are their partner in this difficult time.

It is important that you modify your customer service strategies to fit the needs of your customer base, and that you work a bit harder to cement customer relations.  Go the extra mile to understand how your customers prefer to communicate-via text message, email , phone call, social media or even snail mail, and then use that medium to keep in touch.

Leverage Your Experts

Online meetings and webinars have become the norm.  Many businesses have a CEO or internal experts in the different fields that they work in.  Have these leaders in your company be available for focus groups or just have them pop in to regular video conferencing meetings to greet customers and answer any questions that they may have. Making sure that customers know that they are valued by the industry experts and leaders in your firm will help to cement those relationships.

Get Tech Savvy

Your sales and customer service teams will undoubtedly become more digitally savvy as an outcome of Covid-19, and will continue to discover more tools that can help us connect virtually. Make sure that presentations are available via the website, even if they are password protected, to add a visual aid to conference calls if needed for those customers who still do not have web cams.  Make sure that your team has all of the tools that they need to effectively connect with your customer base, especially since many of them are working from home.   Supporting your team puts them in a position to achieve more, and their ability to service their customers does not go unnoticed by the customer base.

Conclusion.  There are no magical formulas to success in this difficult time.  It boils down to hard work and being willing to adapt and remain positive in the face of a challenging time.  Some businesses cannot even open and are doomed to fail.  This is a heartbreaking reality of this difficult time.  For the rest of us, we need to realize how lucky we are to be happy, healthy and still in the game. 

Increasing Efficiencies During COVID-19

Case Study: Increasing Efficiencies During COVID-19

Zenergy Works began working with this client in December of 2019 and in less than 12 months we’ve worked together we’ve:

  • Increased sales
  • Increased their closing ratio
  • Reduced their Google Ad spend by 70%
  • Reduced their CPC (Cost per click) by 38%

This particular client is a Kitchen & Bath fabrication and installation company with two locations in the Bay Area (The clients name will remain anonymous for strategic purposes). When we first connect with this client, we did an exhaustive debrief of the client’s marketing strategy, digital presence, their ideal customer, as well the types of services their prefer to provide and are most profitable. The initiation diagnostic was this:

  1. A new website had been launched, but it needed a great deal of work in functionality like contact/quote forms, photo galleries, content, and mobile load time.
  2. The majority of traffic to the website was generated by Google Text Ads at a monthly budget of approximately $16,500 at an average Cost Per Click (CPC) of over $6.
  3. Little or no presence in social media.
  4. Little or no use of the email contact list
  5. Poor organic placement for significant search terms.

We made significant gains for this particular client in the three months we worked together. Then COVID-19 hit. Luckily, this business was deemed essential which allowed them to change their showrooms to appointment only, although sales staff was reduced due to initial declining sales. Despite these challenges, the decision was made to not stop marketing efforts, but rather to pursue our main goals for the marketing program, namely:

  1. Finish the needed functionality and photo presentations on the website and improve mobile performance along with reductions in bounce rate and increase pages viewed per visit and time spent on the site.
  2. Significantly reduce the Google Ads budget and reduce the CPC.
  3. Improve social media presence, build up and increase use of the email contact list, and improve organic placement of the website.

By making marketing a priority, and getting constant input and assistance from the client, by the end of September 2020, we have been able to accomplish most of our goals.

  1. The website is now fully functional, and we are constantly updating inventory and photos of new installations, as well as revising and improving content.
  2. Google Ad spend was reduced to less than $5,000 per month and an average CPC of approximately $4.25.
  3. We have created social media presence on Facebook, Instagram, and Pinterest.  We are experiencing a cost per click (CPC) at around $.10 on Pinterest to drive traffic with Pinterest’s visual search engine and using Facebook and Instagram for further down the funnel retarget.
  4. Branded email templates were created and we worked closely with the client to develop custom email content.  We have scrubbed, verified, and converted the email list in various CRMs that the client has used to a viable list that allows the firm to stay in contact with previous clients with current news, maintenance tips, and industry information.  Open rates exceed 20% on average with a Click Rate of over 2%.
  5. We are still working very hard on organic placement and Google My Business Listings for the website by adding relevant content and link structure, we have been able to improve rankings by over 20%, but still have more room to grow.  This has helped to increase conversions and lower overall CPC for this client.

Overall, the marketing strategy and tactics we’ve implemented for our client has led to an increase in profitability – during a pandemic. Additionally, our targeting has allowed them to focus of the type of business that they prefer to complete and clients they wish to work with. Our work is still on progress, but so far, the changes we’ve made have been sweeping and have served to change the face of this business in less than 12 months.

Finally, here is a quote from the owner of this business about Zenergy Works:

Zenergy took the time to learn about my business and my goals. Eric and his team work on our business like it is their own and work hard to act in our best interest all of the time. They have become part of our team. Most importantly, we are getting a good quantity of quality leads despite the Covid-19 crisis and the current economic slowdown. We are happy that we started working with Zenergy Works and would recommend them for digital marketing.

If you would like to find out more about how Zenergy Works can help your business to grow, please contact us.   Your initial consultation is free.   The client outlined here is available to discuss how their business has been changed by our marketing efforts.

Recent Changes to Google Ads

I will admit that some of the changes outlined here do not affect most advertisers.  I will also admit that Google’s message of “Deliver relevant ad experiences to the right people at the right moments—all while being respectful of their privacy preferences” is not a terrible way to look at Google Ads, please use your own judgement as to whether or not these are “improvements” and if they work for your business.  Where applicable, I will mention the changes that are clearly designed to mirror what Facebook provides their advertisers, with the key difference of Google’s direct (and sometimes scary) access to search data.  Some of these changes are not new for online marketing experts, but they are new to most business owners.

Image Extensions (The New Gallery Ads)

Gallery Ads help advertisers to combine images and copy to serve prospects their offering on the search network.  Gallery ads were in a carousel format and allow consumers to swipe through your images. Google is now replacing the Gallery Ads and rolling out image extensions in Beta to chosen advertisers.  Images will show up in search results for that advertiser.  More details to follow.

Smart Bidding

Google is implementing machine learning across all of its platforms, and the most prominent is smart bidding.  Smart bidding uses machine learning to optimize your bids for conversions or conversion value. Automated bidding in Google Ads include Target CPA, Target ROAS, Maximize Conversions, and Enhanced CPC.

You Tube Bumper Ads

You Tube (along with Netflix) is the entertainment star of the COVID-19 pandemic.  Bumper ads are 6 second ads that pre roll a video on You Tube.  As valuable as these ads can be, many small to medium sized businesses do not have the resources to create professional bumper ads. In the somewhat rare case that a business does have video content, it’s typically in the form of a couple one- or two-minute pieces.

Google has introduced tools to make advertising on Google easier for all businesses. One of these tools, the bumper machine, can turn any video shorter than 90 seconds into a collection of YouTube-ready bumper ads. 

Custom Affinity + Custom intent = Custom Audiences 

Google is unwilling to allow Facebook to be the leading audience targeting advertising platform.  Google has merged custom affinity audiences and custom intent audiences to create custom audiences. Custom audiences merge those who have an interest in the subject at hand with those who have a commercial interest (meaning those who have searched for the service and related keywords).  Machine learning has allowed Google to provide the targeting available from the direct information on search data to allow advertisers to more closely target prospects.

Audience Expansion Tool

Facebook has had the lookalike audience tool for some time.  Google has now introduced the audience expansion tool that will enable advertisers to grow the number of relevant consumers who see your ads. 

Local Search Ads

Google Local Search Ads allow advertisers to put in location extensions to allow those in your local area to easily find or find and call your business.  These ads are designed to bring in more store visits and phone calls to your brick and mortar location.  The ads appear across search, display, maps, and You Tube and are relatively easy to set up requiring only ad copy, some images, and location data. Google Ads machine learning optimizes ad delivery across its properties.

Conclusion

Ok, these are just a few of the changes to Google Ads and related platforms in recent months.  I have purposely chosen those changes that apply to small and medium sized businesses.  For those of us lucky enough to be up and running, this type of information can be key to continuing in business.  For those of you who will be reopening, hopefully soon, this can be key information in rebuilding foot traffic and call volume for your business.

Artificial Intelligence And SEO: The Future Is Now

AI technology is becoming the “new norm” for SEO.  With AI in search engines and its place in SEO and digital marketing, the future is here now.  With AI tools, the future of SEO is all about data use and personalization on levels that we have never seen before. Ranking in search engines will be about providing the most intuitive and valuable content for website visitors.

AI Search Engine Style

The most prominent use of AI by search engines is Google’s Rank Brain.  Rank Brain employs machine learning and word vector elements to better match billions of search results to the needs of the search engine user.  Machine learning and word vectors (Or Word2Vec to Google) are the key AI processes that Google utilizes to improve search results.

Machine Learning Increases Speed And Accuracy of Search Results

Machine learning is the kind of artificial intelligence enabled by technology like neural nets that adapt and respond to data, teaching themselves over time to better answer queries. Machine learning also can produce accuracy in search results beyond human capabilities.  This speed and accuracy of sorting search inquiries is the future of search engines.  To continue to have success in SEO, digital marketers must understand how AI is affecting search results.

Word Vectors Define Context of Search Queries

Word Vector platforms sort semantically linked words and phrases through data models that track the use of those words in context. This technology ensures that content is presented based on relevance in terms of the interpreted meaning of content as it frequently appears. This technology is has allowed SEO to move beyond keyword stuffing and more into content that provides a strong User Experience (UX) and relevance because search engines can determine relevance without the need for keyword density.  This becomes more and more important as voice search becomes prevalent in the way consumers find what they seek on search engines.

AI Is Your Friend

As search engines adapt with better and better AI technology, SEOs need to adapt their techniques to provide better UX and relevant content, including photos and videos.  The following are important factors to consider when designing  your SEO campaign:

Quality Is King

AI-powered search engines are better able to find and bypass weak content with high bounce rates and poor readability.  Successful SEO experts will have to put more effort into relevant and valuable website content and backlinks that a human being would actually use.  Websites that rank will require content with a high standard and commitment to authenticity in not only website content, but also social media, email targeting and digital marketing campaigns that are consistent and relevant to the established brand of the firm in question.   

Remember, Google has AI, but so do SEO professionals.  We can use a number of tools that help us comply with current SEO standards. We have AI tools for content optimizing programs to give us hints on readability, A/B split testing to help us understand what our clients want, and contextual comparisons to see how our competition is structuring their website content, just to name a few.

Voice Search-Have Your Site Speak Up

With the emergence of smartphones and assistants like Apple’s Siri, Ask Google or Amazon’s Alexa, the convenience of voice search is changing the way we think about SEO.  Comscore states that 50% of searches in 2020 will be voice search, and that 55% of household in America will have at least one voice search device by the end of 2020.  Voice searches tend to be more conversational and be a phrase or a sentence as opposed to the shorter desktop and mobile searches that must be typed in to the search engines. Voice searches also require more natural language and unique and valuable content. Successful SEO requires creating website content with lots of information that is easy to understand and easy to find.

Visual Content-Seeing Is Believing

AI has enabled search engines to better analyze, label and connect visual content based on historical data obtained and stored by AI platforms.  Optimizing Videos by carefully optimizing ranking factors like descriptions, video length, and keyword tagging are useful in gaining traffic on YouTube and other visual content sites, and even having videos rank in search. As  AI improves, the analysis of photos and videos will improve to the point that images will be compared for quality, relevance and value to website visitors. 

The Future of AI in SEO

AI is already a huge factor in search engine crawling and optimization. With machine learning and Word Vector programming improving all the concurrent with a changing environment of smart devices, voice searching, and consumer demands for valuable and relevant content that can be found quickly and efficiently, SEO needs to adapt with the machines that are teaching themselves through AI and big data.

Will AI be the end of SEO as we know it?  I don’t think so. Optimization strategies will remain valuable as long content is being created, but content will have to be efficiently optimized with a focus on voice and visual searches.

ADA Compliance and SEO-How They Work Together

So many clients have called me and been puzzled by the ADA requirements for websites.  Despite the existence of relatively simple and affordable fixes for ADA compliance on the marketing today, like accessiBe and others,  many still resist bringing their website into compliance.  Here is some motivation-ADA compliance mirrors some of the requirements that will improve the SEO of your website.  In this article, I will outline how site accessibility (aka ADA compliance) improves SEO by improving site readability not only for users but search crawlers like Google, Bing, etc.

CTA Buttons and Links

Accessibility rules dictate that the links on your site must be descript. Buttons or text that simply say “Click Here” are not compliant with ADA standards because it is not clear where “clicking here” will take the site user.  The same is true for SEO-links should be clearly identified with anchor text or an anchor tag that describes the content that you are linking to.

 Images

Alt Tags for photos that describe what the photo is are a key to website accessibility.  10% of all website traffic is on Google Images. The Alt Tag also enhances the SEO value of the page by clearly identifying the consistency of the content on the page and the value to the website user.  This habit will enhance your response on Google Search.

Meta Tags/Page Labeling and Tagging

One of the key pieces in making your site compliant is page labeling and tagging. These code-level additions to your site are used as identifiers for ADA readers. The page tags describe the content on the page, and many times mirror the content displayed in the meta tags and meta descriptions that appear in organic search results.

Page Tags tell crawlers know what types of content is on your site. When the page tags line up well with the meta tags and meta description on the page, then search engine crawlers have additional evidence that the content is valuable and consistent.

Don’t Resist ADA-It Is Good For You

Accessibility is the new standard, and it is important that your website comply. You will eventually be forced to do so, so why not increase direct traffic, time spent on site and reduce bounce rate (all positive SEO site performance standards) by complying now?

To Run an accessibility audit of your site, feel free to use this free ADA compliance scan.

To access the standards that govern MOST of these accessibility requirements, feel free to access the Federal Section 508 Standards.  For a second check on where your site might stand in terms of site accessibility consult this WCAG checklist.

We are here to help you to understand and access the best solutions for ADA compliance.  Please feel free to reach out if you have any questions.

Google Ranking Factors – Get Onboard To Do What You Can Do

AI, Rankbrain, BERT, Content Creation, and others are all parts of the list of Google Algorithms that determine the placement of websites in search.  Many of these algorithms are so complex that little or nothing can be done to directly optimize for the algorithm.  There are, however, a few general tactics that can be done to optimize your site for Google search.  I have listed and explained a few of these in this post.  I know, sounds boring, but the results you will achieve from understanding and following these guidelines will likely be worth it.

Unique Content And Search Intent

It is not enough anymore to create unique content around a keyword that you wish to rank in search.  You must also analyze the “intent” of the search query for that keyword.  Does someone searching for “Best SEO Company” want a sales statement about how your firm is the best, or are they looking for case studies, examples of success, positive customer reviews and at least a hint at what tactics are used to gain placement for your clients?   I think that the latter outline is what most searching for that term have in mind, and that is the information that one should provide.

There are four types of search queries according to Google:

  1. Informational queries (e.g., how do you do SEO?)
  2. Navigational queries (e.g., SEO firm near me)
  3. Comparison queries (e.g., SEO v. Paid Ads)
  4. Commercial queries (e.g., SEO Pricing)

Page Content and Code

The best indicator of what needs to be on your page to move up in rankings is to review what Google has on the SERP (Search Engine Results Page) for your search terms.  If there are images in the search results, then images with optimized alt tags are important.  Featured Snippets on the SERP?  Be sure to use the proper schema data to highlight your content.  If you are in local search, your Google My Business listing is critical.  Optimize with posts, photos and correct NAP (name, address, phone number) info.

Increase Page Speed

Page speed is an important factor of the User Experience (UX) of your site.  It is also a ranking factor.  You may assess your load speed by using Google’s Pagespeed Insights for load speed and Google Search Console to identify mobile and desktop usage issues and 404s (broken links) and other site structure issues.  Google is using mobile first indexing almost universally now, so page load speed and UX are key to gaining rankings.

E-A-T factors

E-A-T stands for expertise, authority, and trustworthiness. It is difficult to say if optimizing this is going to improve rankings, but it should improve conversion knowing that the person or people behind the ideas being presented in the website are experts in their field.  Be sure that you have contact info on your site, and that you have a profile page explaining who you are and outlining your experience and training. 

Backlinks That Help You Find Information

The most important things about backlinks (links to your site from other sites) is that you want them to be from a variety of sites and that they be links that a human being would actually follow.  Ahrefs.com and SEM Rush both have link building tools that will help to identify sites that link to competitors or have information relevant to your site.

Conclusion

There are so many things in SEO that are outside of our control   The factors that we can influence are vulnerable to constant change.  It is important to focus on strategies that are able to be improved, and trust that creating a website that has unique, relevant and valuable content that is presented in a fashion that allows a user to gain the answers to the questions they ask (keyword searches) will be valued not only by those who visit, but by Google Algorithms.  The above list represents a few improvements that can be made to help a site to rank in SERP.  

Ad Credits Might Be Coming To You From Google And Facebook

Both Google and Facebook have announced ad credits for customers.  

Google has stated that credits will appear in late May in the Google Ads accounts of small to medium-sized businesses who have advertised in 10 of the last 12 months on Google Ads. No application or other action on the part of advertisers is required.

Facebook has a limited geographic scope of their ad credits because for some reason the businesses need to be within a certain distance of a Facebook office.  Facebook requires an application and for users to be approved.  For more information on the application process, please click here.  Facebook has stated that if your location is not currently approved for the program, check back later as eligible areas may be expanded in the future.

Please remember that the team at Zenergy Works is sheltering in place, but we are fully operational and here to help.

Please stay safe and do not hesitate to let us know if we can help you in any way.

SEO In 2020-How We Got Here And What To Do Next

Seo 2020 concept. Wooden cubes on a wooden table.

Google has made a lot of changes to search criteria, and these changes have made gaining rankings on Google more challenging each year. Starting with the Penguin Update, which mainly affected spam link building practices, through RankBrain and now BERT, Google continues to refine their search algorithms.  While there continue to be updates from Google (as judged by SEMRush Sensor), we do not expect 2020 to bring the sweeping changes that we have seen in the recent past. 

The fact remains that Google Search Quality Guidelines do regularly update – these guidelines reflect how Google wants you to work within a website and the process the algorithm will take to evaluate the relevance of the website page(s). 

These guidelines are centered around 3 main factors:

  • E-A-T – The Expert, Authority, Trust of the website in relation to the target subject.  This is at the center of the standards for Page Quality and Needs Met.
  • Page Quality – How the page is laid out, how it works and whether it has the user’s best interests at heart.  Factors considered include the placement of text, the wording and quality of the content. 
  • Needs Met – Factors around whether the page ANSWERS the needs of the query.  Meeting needs is roughly defined as the content be “more specific than the query, but would still be helpful for many or most users because” the company is reputable in the area. 

Top On Page SEO Factors

On page SEO is still very relevant to ranking in search results in 2020.  Below are the most important factors based on analysis of recent search results.

Landing Page URLURL of the landing page (after the website name)
Meta TitleThis is the blue link that shows in Google
Meta DescriptionThe text that shows under the blue link in search results – to draw a user to click
Heading 1 TagA title that shows at the top of a page
Heading 2 / 3 TagsAdditional titles which are placed within the content of a page
ContentThe physical content on the page needs to meet particular criteria
Keyword DensityThe percentage of keywords to total text ratio on a page
ImagesThe size, name, and title of an image on the page
Internal LinksLinks which point to other pages on the website

SEO Professional Is A Relevant Term-Again

As previously stated, Google is not currently making sweeping algorithm changes, but they are making changes that can affect rankings on a weekly or daily basis.  Improving or even just maintaining rankings requires a team that includes website developers, content creators, SEO technicians and Marketing experts. The tools required are sweeping, from analysis tools like SEM Rush and Ahrefs to Google Search Console to Google Analytics and beyond.  All of these requirements make the term “SEO Professional” relevant again, although I do not believe that the term applies to an individual, but rather to a team of professionals from different disciplines.