Does AI and Free Customer Support Make Digital Agencies for Google Ads Obsolete?
Does AI and Free Customer Support Make Digital Agencies for Google Ads Obsolete? With the rapid rise of AI-driven tools and Google’s free customer support options, many business owners are asking: Does this mean digital marketing agencies are no longer necessary? As a digital marketing agency ourselves, we’ve seen firsthand how the landscape is evolving. While AI technology can offer […]
What To Do If A New Competitor Enters Your Market
What To Do If A New Competitor Enters Your Market When a new competitor steps into your market, it can feel like a threat to your established place in the industry. However, with the right approach, especially in your digital marketing and SEO strategies, you can not only maintain your position but potentially even improve it. At Zenergy Works, we […]
Time to Update: Why Refreshing Your Website Is Crucial for Success
Time to Update: Why Refreshing Your Website Is Crucial for Success In today’s fast-evolving digital landscape, having a website that merely functions isn’t enough. Outdated websites are not just aesthetically displeasing; they are often structurally inefficient, slow, and not in tune with current user expectations and technological standards. If you’re holding onto a website that looks and feels like it […]
Understanding Google’s N-E-E-A-T-T and Its Impact on SEO in Santa Rosa
Understanding Google’s N-E-E-A-T-T and Its Impact on SEO in Santa Rosa In the ever-evolving landscape of search engine optimization (SEO), staying abreast of Google’s latest algorithm updates and guidelines is paramount. One such significant update is Google’s N-E-E-A-T-T framework, which stands for Needs, Education, Authority, Trust, and Transparency. Understanding N-E-E-A-T-T and its implications is crucial for businesses aiming to improve […]
March 2024 Google Algorithm Updates Are No Joke!
March 2024 Google Algorithm Updates Are No Joke! As a business owner or manager invested in the digital realm, staying abreast of Google’s algorithm updates is paramount to maintaining your online presence. The March 2024 Google Core Update, in particular, carries significant weight, influencing the visibility and relevance of search results across the board. As someone deeply entrenched in the […]
Ensuring Inclusivity Online: The Necessity of ADA Website Compliance
The Necessity of ADA Website Compliance Ensuring Inclusivity Online Websites serve as gateways to information, services, and products for people around the world. However, among website content and design, it’s important not to overlook a fundamental aspect: accessibility. The Americans with Disabilities Act (ADA) was enacted in 1990 to ensure equal access and opportunities for individuals with disabilities. While the […]
Google’s Core Vitals Are Changing — Get Ahead of the Curve to Secure Your Rankings
Google’s Core Vitals Are Changing Get Ahead of the Curve to Secure Your Rankings In the ever-evolving online landscape, one factor has become increasingly critical in influencing search rankings: user experience. To evaluate user experience, Google relies on its Core Web Vitals, a set of metrics that gauge real-life user experience by evaluating page speed, interactivity, and the visual stability […]
How Can Digital Marketing Help Grow My Business?
How Can Digital Marketing Help Grow My Business? When it comes to growing your business, tapping into the power of digital marketing is a game-changer. However, for your efforts to be most effective, it’s essential to understand the wide range of digital marketing tactics available and what they have to offer When you employ multiple tactics simultaneously, your digital marketing […]
SEO Blog Optimization Checklist
SEO Blog Optimization Checklist The primary goal of any blog is to create unique and useful content. The strategies outlined here are designed to get content found in search engine results and help to build the reputation of the author of the blog content. The following is a very basic checklist designed to help with SEO Blog Optimization. Keyword Research […]
Optimizing Performance Max Campaigns On Google Ads
Optimizing Performance Max Campaigns On Google Ads Performance Max (Pmax) – How to’s After working on Performance Max (Pmax) accounts for the past few months, we have some recommendations on how to use and not use, this powerful new Google Ads platform. Who are The Best Candidates For Google Ads Performance Max? ecommerce Ecommerce businesses should definitely try PMax out […]
Why is SEO Considered a Long-Term Process?
Why is SEO Considered a Long-Term Process?
Search engine optimization is definitely a process, and a long one at that – it’s not just a one-and-done deal like many might believe. Because of the constant changes in procedures and updates to the search engines, SEO needs to be continuous.
Google My Business: Vicinity Update
A new Google Algorithm update, currently referred to as the Vicinity Update, which primarily affects Google My Business Listings, was rolled out by Google between approximately November 30th and December 8th of 2021. Google confirmed the update on December 16th. The primary effect that this update has had on rankings is that proximity to the search has become a more […]
Campaign Monitor Email Statistics
I wanted to share the Campaign Monitor Email Benchmark Study for 2021 with you. This study is based on analysis of over 100 Billion emails sent in 2021. Email Marketing, along with everything else, has changed dramatically in the last 2 years. This report allows email marketers to see open rates, click rates, and best days to send email for […]
How Will The iOS14.5 Update Affect Online Marketing?
Transcript: Apple has confirmed that it will require customer opt-in to be tracked by IDFA or “Identification For Advertisers” with iPhone and iPad users who have the new iOS platform sometime in early Spring of 2021. How Does This Change Things? When you visit websites, use search engines or use mobile apps, your activities, in most cases, are tracked using […]
Increasing Sales 3x with Local SEO
Zenergy Works began working with this client in November of 2015 and in the last 5 years that we’ve worked together we’ve: Increased sales over 3x Increased their website traffic 12x Established this client as a presence in local search This particular client is an Auto Body Shop with one location in Santa Rosa, California. (The client’s name will remain […]
Tech Manufacturer Gains International Market Share with SEO & Google Ads
Zenergy Works began working with this client in October of 2015 and in the last 5 years that we’ve worked together we’ve: Increased sales over 5x Increased their website traffic over 6x Established this client as a presence in national and international search This particular client is a high-tech manufacturing firm with one location in Santa Rosa, California. (The client’s […]
Email Marketing – How Do Your Email Campaigns Stack Up?
Email has become so important now that personal contact has been limited. The hardest thing for a business owner to know is how your email campaigns stack up with others, both within and outside of your industry. Many of the answers are in a Study released this Spring by Campaign Monitor. Campaign Monitor analyzed 100 Billion emails sent […]
How Do You Know What Keywords Your Customers Are Using To Find You?
Many of my clients ask me how to better understand the keywords that customers are using to find their business online. More importantly, how can NEW keywords that will bring more website visitors be found. It is common knowledge that Privacy Settings in most browsers are making the keywords that are being entered into search engines more difficult to track […]
Increasing Sales 7X with National SEO
Zenergy Works began working with this client in November of 2016 and in the last 36 months we’ve worked together we’ve: Increased sales 7x Increased requests for pricing from 0 to almost 300 in the past year tripled their website traffic Established this client as a presence in national search This particular client is a Printed Circuit Board Manufacturer with […]
4 Business Tips For “Pandemic Economy” Success
I was the guy who predicted that Covid-19 would dissipate by June 30th of 2020. I was clearly wrong. But I am willing to admit my shortcomings and say that this global pandemic will be affecting our economy, and how almost every business attracts new customers, for the majority of 2021, at least. I wanted to share the over-arching strategies […]
Increasing Efficiencies During COVID-19
Zenergy Works began working with this client in December of 2019 and in less than 12 months we’ve worked together we’ve: Increased sales Increased their closing ratio Reduced their Google Ad spend by 70% Reduced their CPC (Cost per click) by 38% This particular client is a Kitchen & Bath fabrication and installation company with two locations in the Bay […]
Recent Changes to Google Ads
I will admit that some of the changes outlined here do not affect most advertisers. I will also admit that Google’s message of “Deliver relevant ad experiences to the right people at the right moments—all while being respectful of their privacy preferences” is not a terrible way to look at Google Ads, please use your own judgement as to whether or […]
Artificial Intelligence And SEO: The Future Is Now
AI technology is becoming the “new norm” for SEO. With AI in search engines and its place in SEO and digital marketing, the future is now. With AI tools, the future of SEO is all about data use and personalization on levels that we have never seen before. Ranking in search engines will be about providing the most intuitive and […]
ADA Compliance and SEO-How They Work Together
So many clients have called me and been puzzled by the ADA requirements for websites. Despite the existence of relatively simple and affordable fixes for ADA compliance on the marketing today, like accessiBe and others, many still resist bringing their website into compliance. Here is some motivation-ADA compliance mirrors some of the requirements that will improve the SEO of your […]
Google Ranking Factors – Get Onboard To Do What You Can Do
AI, Rankbrain, BERT, Content Creation, and others are all parts of the list of Google Algorithms that determine the placement of websites in search. Many of these algorithms are so complex that little or nothing can be done to directly optimize for the algorithm. There are, however, a few general tactics that can be done to optimize your site for […]
Ad Credits Might Be Coming To You From Google And Facebook
Both Google and Facebook have announced ad credits for customers. Google has stated that credits will appear in late May in the Google Ads accounts of small to medium-sized businesses who have advertised in 10 of the last 12 months on Google Ads. No application or other action on the part of advertisers is required. Facebook has a limited geographic […]
SEO In 2020-How We Got Here And What To Do Next
Google has made a lot of changes to search criteria, and these changes have made gaining rankings on Google more challenging each year. Starting with the Penguin Update, which mainly affected spam link building practices, through RankBrain and now BERT, Google continues to refine their search algorithms. While there continue to be updates from Google (as judged by SEMRush Sensor), […]
How COVID-19 Has Affected Google Ads Campaigns
The world is different than it was 90 days ago. The same is true of trends in Google Ads Campaigns. Consider the following traffic trends: 25% less mobile search. More people are at home with laptops, desktops and tablets as opposed to handhelds. More search is occurring late at night. More people are at home and using the internet as […]
2020 Google Algorithm Ranking Factors
First Page Sage is the largest pure SEO company out there. Each year, they do a study of the top ranking factors in Google Search based on a large number of clients and what brings success or failure to their SEO campaigns on Google. I have not published the entire list, but have listed the top 10 factors and the […]
Mobile-First Indexing and The REAL Effects On SEO
Mobile-first Indexing was one of the biggest changes that Google has brought forth in the past year. Google is correct to acknowledge the explosion in mobile search queries and the need to force website owners to optimize for mobile search. As time has gone by, the practical methods of optimizing a website for mobile-first indexing. I will list a few […]
Latest Major Google Algorithm Update: BERT
Spoiler Alert: This is meant to be an “executive summary” designed to explain why the latest major Google algorithm update may be affecting your rankings. However, we in the SEO industry have seen wide fluctuations in rankings. So far, all of our rankings have come back at least once, but we continue to see volatility in rankings and traffic. My […]
Website Design: Wireframe v. Mockup v. Prototype
Wireframe v. Mockup v. Prototype If you are having a website (or mobile app) designed for your business, you will hear the terms wireframe, mockup for sure, and for more advanced applications, prototype. It is helpful in defining your design process to understand the basic difference between these tools that will help you to successfully design a website that reflects […]
High Quality Blog Content: Keep It Simple
High-quality website and blog content builds brand awareness, and turns website visitors into customers and referral sources. The 2019 B2B Content Marketing Benchmarks report shows that 96% of the most successful content marketers strongly believe that their organization’s credibility has increased because of high-quality content. Below is a list of some of the elements that constitute a high-quality blog post. […]
Make Your Website Accessible to Everyone with accessiBe
Approximately 15% (49 million) of Americans suffer from a disability that using websites difficult. How accessible is your site? What do we mean by accessibility? Simply put, it means making your website available to as many people as possible. Accessible sites have features that help disabled people use your website. These features present information through multi-sensory channels, like sight […]
5 Ways to Speed Up WordPress Mobile Load Time
We work mainly in WordPress for our clients, and we have seen a swift and direct connection between improving mobile load speed and placement on Google and increased traffic. Search Engines clearly favor fast loading sites and these sites have the added bonus of improving user experience. Most SEO experts agree that a key component in search engine ranking factors […]
SEO in 2019
SEO in 2019 Google and its Algorithm Updates Just last year, Google had released a number of algorithm updates. With Google changing so frequently, one thing we can not ignore is: User Experience is important. By the end of 2018, Google released a number of algorithm updates: Mobile first indexing and Pagespeed, to name a few. User experience was huge […]
Zenergy Works + TIV Branding
As the digital landscape continues to evolve and evolve quickly, Zenergy Works continues to evolve as well. Our biggest evolution has been our merge with TIV Branding, a long-time partner in design, branding and traditional marketing. With changes in the Google and Facebook algorithms putting more emphasis on strong brands, our merge turned out to position us perfectly. It’s almost […]
5 (Now 4) Search Engine Result Page Changes in 2018
In 2018, Google released several SERP (Search Engine Results Page) display updates. Along with the rash of Google core algorithm updates, 4 of these 5 updates changed the look and feel of Google SERPs significantly. The traditional text-only SERPs are gone and have been replaced by featured snippets, video, images, knowledge graphs and related products. SEO experts have been challenged […]
The One Vertical, One Geo Policy
Or: Why We Do Not (Usually) Do SEO/Paid Search For 2 Competing Businesses in The Same Geographic Area At Zenergy Works, we have a policy not to work with competing businesses in the same geographic target market, unless they both give us permission to do so. Yes, this has cost us business over the years, and is not, from what […]
Google Algorithm Updates in 2019
How do SEO practitioners, or self-titled SEOs know when Google has an algorithm update? Usually, it is by “listening” online for the collective groan and angst from their peers. Like Gamblers in a high stakes game, it is often feast or famine. Their clients might rank in position number four on the first page of SERP (Search Engine Results Page) […]
Google Activity Cards
Google Activity Cards, launched on January 9th, are the latest innovation to Google’s search results which allows search engine users to browse, save, and delete results from previous similar searches. Anyone with a Google account can access previous searches by logging in and following this path: Settings > History. You may see search history, search within your history, or even […]
Programmatic Ad Campaigns – Find Your Target Market
According to eMarketer, over 80 percent of all digital display ads in the U.S. will be purchased this year through programmatic or automated channels. Programmatic ads are exploding because they take advertising far beyond the basics banner ad and create ads that reach specific targets and use Design Side Programs (DSP) and Real Time Bidding (RTB) to deliver ads to […]
How will the end of Google+ affect SEO?
Google+ launched in 2011 as Google’s attempt at a social media platform. Originally conceived to take market share from social media juggernaut Facebook, it never achieved its goal. Other than some hardcore fans, Google+ by 2018 has become largely a has-been. So when news broke that there had a been a data breach of user information at G+, it was […]
How Should PPC and SEO Work Together?
It sounds easy to get PPC and SEO to work together, but creating an effective joint strategy can be challenging. I will outline some proven strategies on how these two platforms can work together. 1. Keyword Research. We have great tools, but many companies effectively use their PPC campaigns to test and perfect new keyword streams and approaches before writing […]
How To Get Your Business Listed In The Local Pack On Google
The most common type of local pack is a list of 3 businesses featuring contact information for that business with links to the website or Google Maps page for that business. Placement in this pack is important not only because of its prominence in search but also because of the ease of using these results when searching using a mobile […]
ADA Compliance For Websites – An Overview
I have received numerous inquiries about the new WCAG 2.1 (Web Content Accessibility Guidelines) that went into effect on June 5, 2018. The specific questions are about lawsuits that are being filed against those that have websites that have serious accessibility problems for those with visual and sensory challenges. All federal institutions’ websites must meet AA compliance on […]
Is Direct Traffic Really Direct?
Google Analytics is the most common analytics platform out there. Because of this, GA, as it is affectionately known by those familiar with it, has had a leading role in identifying the types of traffic to a website and how they are measured. Google Analytics shows 5 primary types of channels of traffic: Direct, Social, Organic, Paid, and Referral. There […]
SEO Content – Are You Speaking with Your “Brand Voice?”
SEOs and Copywriters struggle to create content that is both SEO-friendly and in proper brand voice. If you find that perfect balance, you won’t only find more organic SEO traffic, you’ll also encourage conversion. We all know that SEO copy is designed to be perfect for Google RankBrain, not human beings. Effective website copy speaks to your audience in a way […]
Website Traffic Dropping? Here Is Where to Look For Answers
Is Google Analytics full of bad news? Is your online branding campaign in crisis due to declining traffic? Don’t panic, here are some things to look for when identifying potential issues that may be negatively affecting your SEO or Website traffic. Look In Google Analytics. Compare year over year and current period versus 6 months ago to identify whether […]
How to Rank for Featured Snippets: The SEM Rush Study
Featured snippets are featured in Google search results above the organic results and are vital to continuing to attract organic search traffic. 6.9 million featured snippets were reviewed in recent study conducted by SEMrush and Ghergich & Co. This study gives us insights into how featured snippets are currently ranked and how to optimize for them for placement on Google search engine results. […]
Google Algorithm Update
SEO Experts have suspected, and – collective gasp of shock – Google has confirmed, that they ran a “broad core algorithm update” on or around March 7th that changed the placement of some websites on SERP (search engine results pages). Here is Google’s statement on Twitter: Each day, Google usually releases one or more changes designed to improve our results. […]
Mobile Page Speed Algorithm Update
Google has announced a new ranking algorithm that will downgrade the search rankings of slow loading mobile pages. Google stated that the new algorithm will go into effect in the Summer of 2018. The search engine giant went on to state that the algorithm change “will only affect pages that deliver the slowest experience to users” and that it “will […]
SEO In 2018 By Eric Van Cleave-Partner and Digital Strategist-TIV Branding
In reviewing 2017 and getting ready for 2018, I have been forced to take a close look at SEO and Online Marketing strategies and the following are some of the thoughts that I have shared with my clients in the last couple of months. So in the spirit of a Q and A session-here goes: At this time next year, […]
Google Analytics-What Is Bounce Rate?
In talking with clients and analyzing the performance of their websites, I find that there are common misconceptions about the definitions behind the numbers. Bounce rate is defined as when a user has a single-page session on a website. That is to say, they entered on one URL and left the site from the same page (defined by the URL […]
Better Email Marketing in 2018
Email marketing, for most of my clients, delivers the maximum return for minimum investment. Like most marketing endeavors, email marketing is a divine mix of art and science. Maintaining a connection with your audience and what they want to see and keeping a close watch on the metrics will ensure that your email campaigns are successful. A few basic strategies […]
SEO Ranking Factors According to SEM Rush
SemRush, a world renowned resource for SEO and Online Marketing Tools and Resources, has released a 55 page study of ranking factors for SEO. The data was compiled by comparing the status of sites in SERP rankings, and while no study of Google algorithms would crack 100% of the code, and there are specific conditions that exist for all websites […]
3 Reasons to Consider A Bing Paid Advertising Campaign
Microsoft had a great year in paid search advertising in 2016, celebrating a 23% year over year growth in search advertising. Bing and Yahoo’s reports paint a really wonderful picture of Bing Ads’ growth this past year. Bing grew to 19.7% of the US search market share and Yahoo saw a 10% increase in paid search clicks in 2016 over […]
Google Ranking Factors – What is “RankBrain”?
Google has used a machine-learning artificial intelligence system called “RankBrain” since early 2015 to help rank search results. RankBrain uses AI (Artifical Intelligence) to accumulate information relevant to search rankings. AI uses Machine Learning, which is the process where a computer teaches itself how to do something, rather than being taught by programming or human beings. All indications are that […]
How To Fix Mixed Content
Mixed Content can be a negative factor for SEO rankings It also can theoretically be read or modified by attackers, even though the parent page is served over HTTPs. This will cause a warning message to appear in most browsers. Website visitors will either pay no attention to the warning or they will navigate away from your site and presume […]
Recent Google Updates
Many of you have heard me mention a number of Google Algorithm updates that have occurred in February and March. Below is a quick summary of the nature of the Google updates and, based on what we know now, what they effect and how to comply with the new standards. February 1st update From a review of various online forums, […]
Tips for Effective Email Campaigns
Email campaigns can be frustrating, even when your list is your good customers and folks who are familiar with your business. 1. Use A Known Sender Name. The From name is one of the most prominently displayed elements of your campaign. According to studies, 68% of American email recipients open or delete the email based on the From Name. Most […]
Voice Search is Trending Up-SEO Implications
Voice search continues to increase according to a new survey from Stone Temple Consulting. 80% of consumers still prefer to use text search in most cases, but the survey data suggests that consumers have a mostly positive experience with voice search. The top three rationales behind voice usage were: Speedy response. The answer is read back to me. Not having […]
When Good Internet Goes Bad
When Good Internet Goes Bad If you use sites like Slack, Imgur, Medium, Huffington Post, or even Apple, you might have noticed the major hiccup last week that left them running improperly or not loading altogether. There’s a lot of technical jargon that explains exactly why, but we’ll make it simple: Amazon Web Services, Amazon’s cloud computing and storage arm, […]
EMAIL – Small Business Marketing Solutions
Email marketing has been forgotten by many Small Business Marketers because it has just been “done to death”. For most of our clients, email is still a viable marketing medium, and I wanted to take a moment to explain some of the positives of email marketing, and share a few things that have been done, but still bring results. 2 […]
Influencer Marketing? Really?
Influencer Marketing? Really? Yes, Really. Imagine if you wanted to sell a new kind of cookware, and you had a celebrity chef (Hello, Mr. Fieri) on social media explaining how this new line of cookware could make your time spent in the kitchen more enjoyable and produce better tasting, more appetizing dishes? Mr. Fieri would definitely have a following of […]
Another Google Algorithm Update?
Google may have made some more adjustments to their algorithms in the first week of February. The adjustment appears to affect how Google targets spam links and other forms of spam. Google would not officially confirm or deny there was an algorithm update. Most of the discussion of this Google update on line is from sites who routinely use “black hat” […]
Google Changes in 2016
2016 Google Updates The search engine started the year with a flurry of activity – an intense weekend of ranking fluctuations led many to predict that a new Penguin algorithm was imminent. This was denied by Google at the time but it preceded a series of major changes to the search index through the year, some of which will continue […]
Silo Website Structure for Successful SEO
The primary goal of SEO is to improve the website so that the site is organized with the themes matching the targeted keywords and keyword phrases. Siloing a website will establish the groundwork for high keyword rankings. Siloing has become fundamental for search engine optimization and is no longer a high level theoretical topic. The term siloing describes grouping related […]
All You Have to Do Is Ask…
Look, everyone loves 5 gold stars for their business pages. Facebook, Yelp, Google, Trip Adviser, whatever it may be we want great ratings. Ratings can have an enormous impact on your business – but did you know ratings also make an impact on SEO? Reviews on your site as well as third party sites make up nearly 10% of your […]
7 Practical Tips for Implementing Your B2B Content Marketing Strategy
You already know that successful B2B marketing requires a solid strategy. You’ve likely even already attempted to nail one down once or twice. However, the content marketing portion keeps slipping through your fingers. Try as you might, you can’t get that piece to work. What now? Here are seven practical ways to implement an effective B2B content marketing strategy. 1.) […]
Google Gets an A+ for Changing G+ Reviews
Google just made a minor adjustment and that’s making everyone happier, users no longer need a G+ account to leave a review for a business. This is great news for anyone who simply wants to leave a review on Google, but doesn’t want to go through the time and hassle of creating a G+ account. Businesses no longer need to […]
We’ve Been Busy…
Over the last couple months Zenergy Works has been quite busy, we have moved offices and launched our newest business called zentiv agency (more on that later). Our new office is located at 819 4th street, Santa Rosa, 95404. Basically we moved to the other side of downtown. Our office is very spacious, friendly and feels a lot like home. […]
Resources to Help You Hire Smart People
Hiring smart people seems like a pretty simple idea, right? Sometimes it’s easier said than done. If you are in the service industry it is crucial you hire the right people because your employees are the ones creating content, creating campaign initiatives and (hopefully) providing excellent customer service. Many companies and managers take pride in the ability to read people […]
Link Baiting, Viral Marketing and Social Media Consulting
Viral marketing is something of an enigma, even among many seasoned marketing agencies. It can be orchestrated or accidental, paid or organic. The virality can come from successfully hitting the right target, or it can be due to unintentional hilarity. For the purposes of online marketing, however, you don’t want to focus energy on what you can’t control. So what […]
A Boost For Mobile-Friendly Websites
Is Your Site Responsive For Mobile Visitors? In April of 2015 Google unveiled a mobile-friendly ranking algorithm. It was announced that next month Google will be giving this algorithm a ranking signal boost. This will help increase search engine rankings for sites that have mobile-friendly pages and responsive layouts. The good news is if your sites are already mobile-friendly then […]
The Changing Face Of Social Media
In the ever revolving door that is social media, it seems there are updates to social channels on a daily basis. Following is a list of social channel features that we have highlighted for you including Facebook, Twitter, YouTube, and Yelp. Facebook has launched a “Feed Quality Panel” that has surveyed over a thousand people to elaborate on their social […]
Website Spring Cleaning: Choosing The Right Agency
Choosing The Right Agency For Your Business It’s Spring cleaning time for your website! It can be challenging to select the right fit for your web redesign efforts. Frequently, your needs aren’t met due to lack of research and background information on the agency you choose. Before selecting an agency, use these steps to guide you to the right decision […]
What is the Best Content Strategy for My Business?
According to Google, creating valuable content is key to both successful SEO and creating website user engagement and conversion. Essentially, the steps are: Identify customer needs. Go beyond the blog post! Proper titles are essential. A brand must determine who their customers are and create relevant content for them. Using second level data, focus groups or simply talking to your […]
Bing Finally Gets One Up On Google – AOL Search is now powered by Bing
As of January 1, 2016, AOL Search is now powered by Bing. Bing confirmed this change and acknowledged that all AOL “algorithmic search results” and “paid search” will be powered by Bing. The footer below now appears in Bing Search Results: Our partnership with AOL brings additional scale and opportunity to advertisers and marketers. Today, 1 in 5 searches happen […]
Increasing Conversions on your Website in 2016
A How-To Guide for Converting Visitors into Customers Online marketing is complex and sometimes baffling. One of the questions I often hear from my clients is about conversion. They have traffic, they need conversion. The elements below are a simplified checklist of items needed to create more conversions from your website. Navigation and Usability Your website visitors must be able […]
Google Ranking Factors: Separating Facts From Myths
Have you ever wondered what the ranking factors are for improving placement in the Google Organic Search results? Here is an infographic that does an outstanding job of showing what some of those factors are. Most SEO experts agree that over 200 ranking factors play a part in the Google Algorithm that evaluates and ranks potential search engine results, […]
Does User Traffic Improve Your Local Search Ranking?
Google Admits that Clicks Affect Google My Business Rankings Local Search experts have often contended that clicks on Google My Business Listings have an effect on rankings. In the Google Search Help Forum, Google recently admitted that clicks on the listing affect rankings. It is one thing to think that this is the case, and quite another to have […]
Frequently Asked Questions-What Do I Do With My Google Business Listing When I Move My Location?
Having a consistent NAP (Name, Address, Phone Number) is a key to successful local SEO . Moving a business with an established online presence can be a daunting task, and can involve numerous hours of tedious work, which is why most clients pay us to do theses things. For those that want to understand the formula, or for those who […]
James Carl Provost Joins New Generation Media, LLC as Partner
Local Business Expert Becomes Partner at Successful North Bay Online Marketing Firm Santa Rosa, California – July 24, 2015 – New Generation Media, LLC, doing business as Zenergy Works and Zenergy partner companies, welcomes Commercial Management Group founder James “Jim” Carl Provost as an official partner. As a staple in the Santa Rosa business community with connections to local […]
ZENERGY WORKS LAUNCHES ECOMMERCE BUSINESS ZENERGY LABZ
New Partner Company to Specialize in Shopify Stores & Brand Design Santa Rosa, California – June 15, 2015 – Zenergy Works, a Northern California internet marketing agency, has been making waves in Sonoma County and the Bay Area for several years. As the first Northern California Google Business View Partner and now a Google City Partner, they’ve brought innovative […]
Sonoma County Family YMCA in Santa Rosa
Youth Social Services Organization Sonoma County Family YMCA in Santa Rosa 1111 College Ave Santa Rosa, CA 95404 (707) 545-9622 Google Business View for a Youth Social Services Organization. Look Inside!
Deep Roots Hydroponics in Sebastopol
Garden Center Deep Roots Hydroponics in Sebastopol 2661 Gravenstein Hwy S Sebastopol, CA 95472 (707) 829-7668 Google Business View for a Garden Center. Look Inside!
Ricardo’s Bar & Grill in Santa Rosa
Restaurant Riccardo’s in Santa Rosa 2700 Yulupa Ave Santa Rosa, CA 95405 (707) 545-7696 Google Business View for a Restaurant. Look Inside!
Rainbow Grocery in San Francisco
Grocery Store Rainbow Grocery in San Francisco 1745 Folsom St San Francisco, CA 94103 (415) 863-0620 Google Business View for a Grocery Store. Look Inside!
Gracianna Winery in Healdsburg
Winery Gracianna Winery in Healdsburg 6914 Westside Rd Healdsburg, CA 95448 (707) 486-3771 Google Business View for a Winery. Look Inside!
Sheldon in Santa Rosa
Winery Sheldon in Santa Rosa 1301 Cleveland Ave Santa Rosa, CA 95401 (707) 865-6755 Google Business View for a Winery. Look Inside!
D’Argenzio Winery in Santa Rosa
Winery D’Argenzio Winery in Santa Rosa 1301 Cleveland Ave Santa Rosa, CA 95401 (707) 546-2466 Google Business View for a Winery. Look Inside!