Marketing Campaign Ideas

Don’t Fear The Unknown

Internet Marketing

One of the biggest mistakes that small businesses can make is not doing enough internet advertising. The easiest way to do FREE internet marketing is making sure you are on all the local search engine listings. Go to Yahoo and Google and click on the local link. At the bottom of each page you will see “ADD YOUR BUSINESS”. Click on it and follow the instructions. Contact Zenergy Works for a quote on how we can help you manage your internet advertising in a more effective manner today, 707.360.1402

Constantly Communicate To Your Clients

eNewsletters

There are several companies who offer quick and easy email newsletter delivery systems. We recommend Constant Contact. People will open an email from people they have done business with or would like to business with. People will open emails from people they are familiar with. Use opt-in campaigns only. That is, allow each person you email the chance to opt-out of receiving any future newsletters. DO NOT BUY A LIST; start with collecting emails from current clients, family, and friends. Encourage them to forward your newsletter and have that person contact you to be put on your list. Try using only 1 newsletter a month. Do not over contact people, they will get annoyed. Sign Up For A Free 30 day trial by clicking here

Become An Expert In Your Field

Seminars and Open Houses

One of the best ways to talk about your product or service is to hold seminars. Use your advertising methods like Radio, TV, and print to invite people to attend. Invite your key customers and prospects. Limit the attendance and charge a fee. A fee will give the impression of value. Holding Free seminars will often give impression that they are going to a sales pitch. Most people do not want to be SOLD, they want to be educated.

Leverage Relationships

Bartering

This is an excellent tool to promote your business and get others to use your product and services. You can trade your product for advertising space or for another company’s product or service. This is especially helpful when two companies on limited budgets can exchange their services.

MAKE A SPLASH

Print your best small ad on a postcard and mail it to a target list.

People will read your postcard if you limit the information you print on the card. Make each point critical to deliver the best message. Mention any specials or promotional offers on your best services. People will buy services and products they are familiar with and are in need of, so market your best foot forward. Save money, market to your core audience only.

Strategy, Plan, Execute, Monitor

No single advertising or marketing strategy will work all the time, so rotate your strategy.

People get bored quickly and easily so rotate your strategies. Keep your message fresh and current. Try using several means to deliver your message. This does not suggest you try a bunch of different advertising mediums once, and then stop. You should have a stable medium like internet to help deliver your message. Make your message fresh and compliment your main marketing methods with splash campaigns. Landing page tactics work well, for more information on landing pages, contact Zenergy Works.

1 + 1 = 2+

Synergistic Pairings or Buddy Marketing.

Co-marketing is useful in helping business owners advertise their service and save money doing so. It also allows a business owner to co-brand their companies helping build the reputation that you put in the marketplace. Find like-minded business owners and develop marketing campaigns together.

Keep It Simple

Answer your phone in a unique way to attract more customers.

Changing your delivery per season and adding new statements like “Thank you for calling Zenergy Works, ask about our Free SEO Analysis, this is Bryan how may I help you?” Will invite your callers to ask more about what you do and what you can offer them. Keep your message fresh and current. Try using several means to deliver your message. This does not suggest you try a bunch of different advertising mediums once, and then stop. You should have a stable medium like internet to help deliver your message. Make your message fresh and compliment your main marketing methods with splash campaigns.

Be Consistent

Stick Mini Billboards everywhere

Design a simple sticker that has your logo and a quick message. Stick it everywhere, your postcards, on the back of your business cards, any print advertising, on any envelope you send out, including your bills, (Hey bill collectors buy services too) on handwritten messages. Think of this as mini billboards sending out your message.

Always Follow Up

Make contact within 2 weeks to a previous customer

Send a second offer to those people who have already done business with you. People buy products and services they are familiar with. Your past clients are your best targets. Making contact with them inside of 2 weeks keeps your product or service fresh in their mind.

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