How Does Responsive Web Design Service Improve User Experience?
A responsive web design is a specific way for approaching web design that ensures a site works across a variety of devices and screen sizes, from desktop and laptop computers to tablets and smartphones. Content is resized and rearranged to best fit the type of device for the best usability. As the world moves more steadily toward its reliance on a variety of different devices, it becomes paramount for businesses to invest in responsive web design service while designing their websites. This can be done internally, or they can hire an external responsive website developer who may have a more specialized skill set.
How does this sort of design affect the user experience? It greatly increases readability and clickability on the site, ensuring the average user will stick around longer and actually use the features at their disposal. Sites that aren’t responsive are difficult or impossible to use on a smaller screen, the copy appearing too small and difficult to parse when enlarged and the design often breaking in inconvenient places. Studies show that responsive websites retain visitors’ attention better than non-responsive sites. If a user can’t easily navigate your homepage and find what they’re looking for quickly, they’ll leave and take their business to a competitor.
The benefit of using a responsive web design service is partnering with an agency or developer that understands user interface and how people navigate a page. Websites should work uniquely on desktop and mobile, serving the most relevant information to a person looking for a place to eat on the go or someone who wants to look at the menu and perhaps make a reservation for a later date. Your responsive website developer will be able to look at your site from both a technical and a creative standpoint to determine the best way to maintain high usability across all devices and screen sizes.
Since 2015, Google has made it clear that they will be favorable in their rankings to businesses who make their sites mobile-friendly. It’s a user issue and it’s well worth your attention if you want to remain viable in the marketplace. Don’t get left behind!
Zenergy Works is a full-service digital marketing agency in Northern California. Together with our sister company, TIV Branding, we create beautiful and responsive websites. We serve clients who are looking for responsive web design service, search engine optimization, email marketing services, social media management, copywriting, and other creative marketing solutions to excel in the online space. Reach out today for more information about how we can help!