Cyber Monday Sales Figures

Here are comScore’s final Cyber-Weekend e-commerce sales projections. Cyber Monday online sales were at $1.46 billion. The projected total over the 4 day Thanksgiving weekend was $2.86 Billion. Cyber Monday qualified as the largest single e-commerce shopping day in history in terms of total dollars spent.

 Shopping carts full of wrapped presents

Cyber Monday, first named in 2005, is the Monday after Thanksgiving when internet shoppers supposedly have faster internet connections in the workplace to make Holiday purchases. According to comScore’s projections, half of the sales on Cyber Monday came from shoppers making purchases from home. While comScore did not project any numbers for sales made from mobile devices on Cyber Monday, other estimates range from 13% from IBM to 22% by Adobe.

Bottom LineOnline sales are up year over year about 10% for the Thanksgiving weekend.   Online sales resulting from mobile devices was over $650 Million, using the most conservative estimates.   More data will come for the overall Holiday shopping period, but clearly, ecommerce, and the use of mobile devices to access ecommerce, are on the rise.

Eric Van Cleave is a Partner in Zenergy Works, A Santa Rosa, California based ecommerce website development, SEO, SMO and online marketing firm.

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