Facebook Web Insights Upgrades
Facebook Web Insights has undergone a serious upgrade. Upgrades include easy adjustment of dates for comparison, ability to review the cost of reaching a target demo, allows you to determine what post types are best, and even tracks Facebook visitors hour by hour over the past 7 days. Other additions that the Social Media Giant has made: the ability to track post clicks (all clicks, not just comments, likes and shares) and understand the full reach of Facebook posts. Users are still reporting some issues with data exports that are clunky and difficult, but hold deeper information than can be viewed by just using the UI (User Interface).
Most reviews consider the recent changes to be upgrades that allow Facebook to continue to be considered as a viable social media marketing platform with verifiable results. More about Facebook Web Insights can be found on the Facebook website.
Google Has a New Maps App for Android
Google Maps has released a new app for Android devices, with iPhone and iPad versions soon to follow. The new app will include more search options and updated navigation, as well as reviews and discount offers. There is also a new tablet-specific design of the app for Android tablets and iPads. The new app allows users to find locations without typing by tapping the search box to see cards showing eat, drink and shopping options.
The Google Maps app also comes with a new navigation feature that reports road problems and offers users an alternate route to follow if available. For now, only Android users will have access to the feature offering re-route information, with iOS devices getting it soon.
According to Comscore, Desktop Search is on the Rebound
Desktop search in on the rebound, and was up 12 percent year-over-year in June, 2013 comScore qSearch data.
ComScore estimates that there were 19.2 billion “core” desktop searches last month. That’s down four percent from the 20 billion searches in May. But it’s a 12 percent increase from June of 2012. June is the fourth straight month that desktop search has seen a double-digit rise year-over-year.
The new data also shows a 28 percent gain in core search on Bing between June 2012 and June 2013, and a 12 percent increase in the same time period for Google.
Bottom Line: Social Media is becoming easier to track and optimize as analytics catch up to the popularity of the platform. Desktop search, which many experts had considered to be a shrinking platform, is suddenly back in play — perhaps the novelty of using a smart phone or tablet for everything is being overcome by how easy it is to use a desktop, when available, to search online. Google and others continue to make getting information on the go with smartphones easier, and have given their own Android phones a marketing advantage over Apple by creating easy to use apps for mobile users.
Eric Van Cleave is a Partner in Zenergy Works, a Santa Rosa, California based Website Development, SEO and Online Marketing Firm.