Google+ Adds “Views” Metrics

Google+ ProfileThis past week, Google+ has come out with a new metric for a Google+ profile account called “views.” The purpose of adding this metric was to illustrate how interactive a Google+ listing might be.

Yonatan Zunger, the first adapter of this display on his page, has posted the details of this new feature:

  • What does this number count? This is total views on your Google + profile, your posts, your photos, and your videos.
  • What constitutes a “view?” For your profile, when someone goes to view your profile page. For other things, it’s when they look at it — e.g., when one of your posts shows up on someone’s screen. (That’s because this is how most people read posts: showing up in a stream, without clicking on it explicitly) Looking at your hovercard doesn’t count.
  • Is this related to +1’s, reshares, etc.? Only in that someone who +1’ed your post also probably saw it. You can already see counts for those on individual posts, etc., and before today you could see view counts for each photo if you looked carefully at the one-up view — now you can see that for everything.
  • If someone reshares my post, does that count? Yes, since a viewer is seeing your content. Ditto if someone sees your post through an “Alice +1’ed this,” through a post embedded on a page, or any other way that someone encounters it.
  • I don’t want to show this on my profile! You can hide this by going to your settings page. Go to plus.google.com/settings and look for “Show how many times your profile and content have been viewed.”
  • This seems strange: Some people seem to have a lot more views relative to their number of followers than others. Is something broken? Not at all. Some people have a lot of followers but don’t engage with them well, while other people engage amazingly with a smaller group.

Bottom Line:  It seems that Google+ is now seeing levels of engagement from its followers that are worthy of posting. I believe that the views will become a very important metric in coming months, as the amazing growth in numbers of Google+ users has not been mirrored by the level of engagement of those users in most cases. Increasing engagement, given the number of users that are coming onto the platform, seems to be an excellent use of resources given the number of users.

Eric Van Cleave is a Partner in Zenergy Works, a Santa Rosa California based National SEO, Website Development and Online Marketing Firm.

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