Mobile Search – SEO Update From Zenergy Works

Our weekly SEO Blog Post and mobile search updates are designed to share online marketing news with our current SEO clients and the world. Enjoy, and please give us your feedback on any subjects you would like to know more about.

Duck Duck Go Hits A Search Milestone on Monday, eclipsing 2 million direct searches in a day for the first time in its history.

DuckDuckGo

In a testament to multi-media promotion, the increase in direct searches from 1.8 million on Sunday to 2.2 million most likely was a result of the Bloomberg TV appearance by DuckDuckGo founder and CEO, Gabriel Weinberg in a segment entitled,  “The Search Engine that Vows Not to Track You.” The current news about a tracking scandal involving the major search engines and their tracking policies no doubt had a role in fueling the increased search traffic. To keep this in perspective, Google fields over a billion direct searches per day.

Google States it Will Begin to penalize rankings in mobile search for Sites that do not have a good user experience in mobile search.

Google’s Yoshikiyo Kato and Pierre Far discussed the change in a blog post:

To improve the mobile search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.

The 2 main problems will be when a user is redirected to a mobile website instead of a page with mobile optimized content for the subject matter that they are requesting, and error messages and blank pages that smartphone searchers receive on some website pages that are not mobile optimized.

New Study from Kentico States that Shoppers still prefer the in person shopping experience.

The following is a quote from Kentico’s ongoing Digital Experience Research:

“Our survey suggests that while shoppers like the convenience of shopping online via mobile devices, they still want as much of an in-store experience as possible,” said Kentico CEO and Founder Petr Palas. “While it may be impossible for businesses to provide mobile shoppers with a 100 percent in-store experience, they need to make mobile shoppers ‘feel’ as if they’re truly in their stores, touching their products, talking to sales reps and being catered to.

Kentico’s study went on to outline the following findings:

  • 85 percent of smartphone owners use their mobile devices to comparison shop
  • 45 percent of smartphone comparison shoppers will do so from the store’s actual location
  • 74 percent of smartphone, tablet and laptop owners say buying on a mobile device is often determined by the mobile site’s look and feel

Bottom Line: The online world continues to send mixed signals, but one signal is clear from the Kentico study: 44 percent of mobile searchers will not return to a website that is not optimized for mobile. With mobile search continuing to grow, and Google beginning to penalize sites that do not provide a positive mobile search experience, the time is now to make sure that your site is optimized for mobile search, preferably by using responsive design, is now.

Eric Van Cleave is a Partner in Zenergy Works, A Santa Rosa, California based SEO, Website Design and Development, and Online Marketing Firm.

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