Among the elements that will help you stand out best amid your competition is an intuitive, easy-to-use, visually appealing website design. Santa Rosa businesses are incredibly savvy on this front. As a well-populated Sonoma County city with hundreds of local businesses vying for customer attention, S.R. is a difficult mountain to climb (digitally speaking). When you’re competing against the big chains that have a lot of money to throw at their website, you need to find a way to stand up to the challenge and show the best side of your business to the locals who are looking for it.
When you live in a city as rich in history and color as ours, you almost can’t help but let that color bleed into your business. Even so, it’s amazing how many local businesses give very little thought to their website design. Their website is outdated, missing important information, poorly designed, or even nonexistent (horrors!). This just isn’t acceptable in today’s rapidly evolving online marketplace. It’s no longer optional – you need an alluring web design. Santa Rosa consumers demand it.
Small and local businesses may think they can depend on people stumbling onto or talking up their business to other locals, but they can’t. Not when the vast majority of consumers are going online first to check out their options. If you’re not listed among those options, you could be losing serious business to big-shot national chains or other competitors. You need to have an online presence, and that online presence needs to make people want to get their products and services from you! It’s true what they say: first impressions matter. And one of the best ways to make that first impression a good one? Make sure your website design is attractive, informational, and showcases you in a bright, golden light.
You don’t need to outspend your competition – you just need to find the right partner. If you’re looking for an experienced and innovative Santa Rosa web design company to give your business to, you should definitely consider Zenergy Works. We’ve been working with website design and Internet marketing for wonderful local businesses like yours since before the turn of the century (we never get tired of saying that). Our dedicated team of designers has created websites for everything from chain stores to small start-ups. If you’d like to see some examples of our work, you should check out Friedman’s Home Improvement, ER Sawyer, and even Guy Fieri!