Responsive Website Design is the standard in Web Design for tablets and mobile devices. With the prevalence of mobile devices, allowing your website to change based on the device is the best way to deliver a positive user experience.
Responsive Website Design, or responsive web design, uses “media queries” to determine the screen resolution of the device that is displaying the website. The images and grids of the website are designed in a fashion that allows them to resize themselves to fit the screen. One version of the site morphs to display on the screen that the website visitor is using. A prime example of Responsive Web Design from one of our clients shows how the responsive web design adapts its resolution to the device it is being viewed on. This page has been created with a responsive design, so feel free to view it using a tablet, smartphone or PC to see how it automatically resolves to your browsing environment.
From a marketing standpoint, Google itself has recommended responsive web design as the best practice in creating a site that is compatible with the new proliferation of web browsing options. There is a proven protocol to optimize mobile sites and avoid duplicate content issues with the conventional site. Responsive website design is typically more expensive than a mobile website due to the extensive developer time that is required to implement a quality responsive web design. But if you subtract the cost of time and effort required to create a mobile site and implement the correct strategy for mobile SEO from the additional cost of the responsive design, and factor in that the responsive design is a long-term solution, the responsive design option becomes much more affordable, even for a small to medium-sized business.
With over half of all web searches being conducted on smartphones and other mobile devices, it’s essential to have a responsive web design for positive user experience; for this reason, we use responsive web design in every website we build. Request a free quote on your website design today.