Category Archives: Case Study

Increasing Sales 3x with Local SEO

Zenergy Works began working with this client in November of 2015 and in the last 5 years that we’ve worked together we’ve:

  • Increased sales over 3x
  • Increased their website traffic 12x
  • Established this client as a presence in local search

This particular client is an Auto Body Shop with one location in Santa Rosa, California.  (The client’s name will remain anonymous for strategic purposes). When we first connect with this client, we did an exhaustive debrief of the client’s marketing strategy, their ideal customer, as well as the types of services they prefer to provide and are most profitable. The initial diagnostic was this:

  1. A new website had been launched, but it needed a great deal of work in functionality like contact/quote forms, content, and mobile load time.
  2. Poor organic placement for significant search terms.
  3. No presence on Social Media.
  4. No strategy to take advantage of extremely positive customer reviews.

We made significant gains for this particular client by employing a geo-focused SEO campaign that allowed them to be found in search and build relevant website traffic quickly.  We emphasized our core values (ie.  OEM parts) using Google Text Ads to augment organic search positioning.  We began using blog posts and social media to give relevant tips on auto maintenance, OEM parts v. aftermarket parts, and how to evaluate if a body shop has the proper certifications to return a vehicle to factory specifications.

By making marketing a priority, and getting constant input and assistance from the client, by the middle of October 2020, we have been able to accomplish the following:

  1. Web traffic now is coming from results for search terms that emphasize the core and most profitable services offered by this firm.
  2. The company has grown and enjoys 3x the sales the firm had in 2015.
  3. The company is now competing with market leaders in its service area for all businesses instead of relying solely on insurance company referrals for new business.
  4. The company maintains top of mind awareness with its target market through social media.
  5. We designed and built a new website for the company that reflects the services offered, is structured for good SEO, and converts website visitors into customers.
  6. We have also helped the company to ensure that the brand of the company is consistent from website to business cards and in all advertising platforms, including social media.

Overall, the marketing strategy and tactics we’ve implemented for our client has led to dramatic increases in sales.  Additionally, our targeting has allowed them to focus on the type of business that they prefer to complete and clients they wish to work with.

Here is a quote from our client about our services:

My company, ———————-, has been using Zenergy’s services from web design, graphic design, content writing, eblasts, social media content, etc………. Eric, Vanessa and their team do a terrific job. They always following through on their promises and are quick to respond to any matter.

If you would like to find out more about how Zenergy Works can help your business to grow, please contact us.   Your initial consultation is free.   The client outlined here is available to discuss how their business has been changed by our marketing efforts.

Tech Manufacturer Gains International Market Share with SEO & Google Ads

Zenergy Works began working with this client in October of 2015 and in the last 5 years that we’ve worked together we’ve:

Increased sales over 5x
Increased their website traffic over 6x
Established this client as a presence in national and international search

This particular client is a high-tech manufacturing firm with one location in Santa Rosa, California.  (The client’s name will remain anonymous for strategic purposes). When we first connected with this client, we did an exhaustive debrief of the client’s marketing strategy, their ideal customer, as well as the types of services they prefer to provide and are most profitable. The initial diagnostic was this:

  1. A new website had been launched, but it needed a great deal of work in functionality like contact/quote forms, content, and mobile load time.
  2. Poor organic placement for significant search terms.
  3. Online presence did not accurately depict the growth and technical genius of the team.

We made significant gains for this particular client by employing a nationally focused SEO campaign that allowed them to be found in search and build relevant website traffic quickly.  We emphasized core products using Google Text Ads to augment organic search positioning and to increase website conversions.  The client launched an online catalog on their website, and we were able to leverage this online resource to increase exposure for online products.

By making marketing a priority, and getting constant input and assistance from the client, by the middle of October 2020, we have been able to accomplish the following:

  1. Web traffic now is coming from results for search terms that emphasize the core and most profitable services offered by this firm.
  2. The company has grown sales by  5x over 2015.
  3. The company is now competing with market leaders nationally and internationally.

Overall, the marketing strategy and tactics we’ve implemented for our client has led to dramatic increases in sales.  Additionally, our targeting has allowed them to focus on the type of business that they prefer to complete and clients they wish to work with.

Here is a quote from our client about our services:

I have been working directly with Eric and the Zenergy team for 3 years on behalf of a tech company. Not only have they have helped our company achieve excellent SEO and SEM results, but they are all extremely responsive, accommodating, and knowledgeable about the latest Google algorithm changes and strategies.

If you would like to find out more about how Zenergy Works can help your business to grow, please contact us.   Your initial consultation is free.   The client outlined here is available to discuss how their business has been changed by our marketing efforts.

Increasing Sales 7X with National SEO

Case Study: Increasing Sales 7X with National SEO | Nation Wide SEO

Zenergy Works began working with this client in November of 2016 and in the last 36 months we’ve worked together we’ve:

  • Increased sales 7x
  • Increased requests for pricing from 0 to almost 300 in the past year
  • tripled their website traffic
  • Established this client as a presence in national search

This particular client is a Printed Circuit Board Manufacturer with locations in Silicon Valley, Connecticut, Texas and Southern California (The clients name will remain anonymous for strategic purposes). When we first connect with this client, we did an exhaustive debrief of the client’s marketing strategy, digital presence, their ideal customer, as well the types of services their prefer to provide and are most profitable. The initiation diagnostic was this:

  1. A new website had been launched, but it needed a great deal of work in functionality like contact/quote forms, content and mobile load time.
  2. Poor organic placement for significant search terms.
  3. No national presence in search

We made significant gains for this particular client by employing a geo-focused SEO campaign that allowed them to be found in search and build relevant website traffic quickly.  We helped in national expansion by strategically using Google Text Ads to augment organic search positioning and Google Display Ads to increase brand recognition.

By making marketing a priority, and getting constant input and assistance from the client, by the end of September 2020, we have been able to accomplish the following:

  1. Web traffic now is national and international as opposed to being just from Silicon Valley in 2016.
  2. The company has grown and is forecasted to have 7x the sales the firm had in 2016.
  3. The company is now competing with the national leaders in its field instead of being a regional presence in 2016.

Overall, the marketing strategy and tactics we’ve implemented for our client has led to dramatic increases in sales. Additionally, our targeting has allowed them to focus of the type of business that they prefer to complete and clients they wish to work with.

If you would like to find out more about how Zenergy Works can help your business to grow, please contact us.   Your initial consultation is free.   The client outlined here is available to discuss how their business has been changed by our marketing efforts.

Increasing Efficiencies During COVID-19

Case Study: Increasing Efficiencies During COVID-19

Zenergy Works began working with this client in December of 2019 and in less than 12 months we’ve worked together we’ve:

  • Increased sales
  • Increased their closing ratio
  • Reduced their Google Ad spend by 70%
  • Reduced their CPC (Cost per click) by 38%

This particular client is a Kitchen & Bath fabrication and installation company with two locations in the Bay Area (The clients name will remain anonymous for strategic purposes). When we first connect with this client, we did an exhaustive debrief of the client’s marketing strategy, digital presence, their ideal customer, as well the types of services their prefer to provide and are most profitable. The initiation diagnostic was this:

  1. A new website had been launched, but it needed a great deal of work in functionality like contact/quote forms, photo galleries, content, and mobile load time.
  2. The majority of traffic to the website was generated by Google Text Ads at a monthly budget of approximately $16,500 at an average Cost Per Click (CPC) of over $6.
  3. Little or no presence in social media.
  4. Little or no use of the email contact list
  5. Poor organic placement for significant search terms.

We made significant gains for this particular client in the three months we worked together. Then COVID-19 hit. Luckily, this business was deemed essential which allowed them to change their showrooms to appointment only, although sales staff was reduced due to initial declining sales. Despite these challenges, the decision was made to not stop marketing efforts, but rather to pursue our main goals for the marketing program, namely:

  1. Finish the needed functionality and photo presentations on the website and improve mobile performance along with reductions in bounce rate and increase pages viewed per visit and time spent on the site.
  2. Significantly reduce the Google Ads budget and reduce the CPC.
  3. Improve social media presence, build up and increase use of the email contact list, and improve organic placement of the website.

By making marketing a priority, and getting constant input and assistance from the client, by the end of September 2020, we have been able to accomplish most of our goals.

  1. The website is now fully functional, and we are constantly updating inventory and photos of new installations, as well as revising and improving content.
  2. Google Ad spend was reduced to less than $5,000 per month and an average CPC of approximately $4.25.
  3. We have created social media presence on Facebook, Instagram, and Pinterest.  We are experiencing a cost per click (CPC) at around $.10 on Pinterest to drive traffic with Pinterest’s visual search engine and using Facebook and Instagram for further down the funnel retarget.
  4. Branded email templates were created and we worked closely with the client to develop custom email content.  We have scrubbed, verified, and converted the email list in various CRMs that the client has used to a viable list that allows the firm to stay in contact with previous clients with current news, maintenance tips, and industry information.  Open rates exceed 20% on average with a Click Rate of over 2%.
  5. We are still working very hard on organic placement and Google My Business Listings for the website by adding relevant content and link structure, we have been able to improve rankings by over 20%, but still have more room to grow.  This has helped to increase conversions and lower overall CPC for this client.

Overall, the marketing strategy and tactics we’ve implemented for our client has led to an increase in profitability – during a pandemic. Additionally, our targeting has allowed them to focus of the type of business that they prefer to complete and clients they wish to work with. Our work is still on progress, but so far, the changes we’ve made have been sweeping and have served to change the face of this business in less than 12 months.

Finally, here is a quote from the owner of this business about Zenergy Works:

Zenergy took the time to learn about my business and my goals. Eric and his team work on our business like it is their own and work hard to act in our best interest all of the time. They have become part of our team. Most importantly, we are getting a good quantity of quality leads despite the Covid-19 crisis and the current economic slowdown. We are happy that we started working with Zenergy Works and would recommend them for digital marketing.

If you would like to find out more about how Zenergy Works can help your business to grow, please contact us.   Your initial consultation is free.   The client outlined here is available to discuss how their business has been changed by our marketing efforts.