Today we have a guest post and infographic for you from the multi-talented Ivan Serrano about how you can amplify your content! Take it away, Ivan.
Back in its early days, many marketers focused on link-building techniques to get a higher ranking on Google. With Google focusing more on providing relevant content to its visitors, these old tactics are now a great way to get your site flagged. Now their focus has shifted to the quality of the content. This switch has forced brands to change their tactics to content marketing. 93 percent of B2B marketers currently use content marketing for a couple reasons:
- Seven out of ten consumers prefer custom content because it is tailored to their interests.
- Good content is a major reason consumers follow brands on social media.
While creating quality content is definitely important, the problem is that every brand is doing the same thing. If you’re just expecting to earn a huge following simply by creating a blog entry or white paper, you’ll be in for a rude awakening. With so much new content available to consumers on a daily basis, if you don’t promote it, there’s no way anyone will ever find it.
Content amplification is a strategy where you increase the value of your content and reach the largest audience by promoting it on the right channels. All content amplification starts with your owned media which includes:
- Social media profiles
- Email list
From there, you can and should utilize different avenues of paid media like Facebook ads or Twitter’s Promoted Tweets so you can reach a wider audience. The best part is that these paid social ads allow you to pinpoint your amplification strategy to exactly the right people, who ultimately will help build your community. The infographic below provides more information on how to amplify your content properly, the questions you should ask yourself when creating your content and the tools to find influencers (click to enlarge).
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