Zenergy Works began working with this client in November of 2016 and in the last 36 months we’ve worked together we’ve:
- Increased sales 7x
- Increased requests for pricing from 0 to almost 300 in the past year
- tripled their website traffic
- Established this client as a presence in national search
This particular client is a Printed Circuit Board Manufacturer with locations in Silicon Valley, Connecticut, Texas and Southern California (The clients name will remain anonymous for strategic purposes). When we first connect with this client, we did an exhaustive debrief of the client’s marketing strategy, digital presence, their ideal customer, as well the types of services their prefer to provide and are most profitable. The initiation diagnostic was this:
- A new website had been launched, but it needed a great deal of work in functionality like contact/quote forms, content and mobile load time.
- Poor organic placement for significant search terms.
- No national presence in search
We made significant gains for this particular client by employing a geo-focused SEO campaign that allowed them to be found in search and build relevant website traffic quickly. We helped in national expansion by strategically using Google Text Ads to augment organic search positioning and Google Display Ads to increase brand recognition.
By making marketing a priority, and getting constant input and assistance from the client, by the end of September 2020, we have been able to accomplish the following:
- Web traffic now is national and international as opposed to being just from Silicon Valley in 2016.
- The company has grown and is forecasted to have 7x the sales the firm had in 2016.
- The company is now competing with the national leaders in its field instead of being a regional presence in 2016.
Overall, the marketing strategy and tactics we’ve implemented for our client has led to dramatic increases in sales. Additionally, our targeting has allowed them to focus of the type of business that they prefer to complete and clients they wish to work with.
If you would like to find out more about how Zenergy Works can help your business to grow, please contact us. Your initial consultation is free. The client outlined here is available to discuss how their business has been changed by our marketing efforts.