As of January 1, 2016, AOL Search is now powered by Bing. Bing confirmed this change
and acknowledged that all AOL “algorithmic search results” and “paid search” will be powered by Bing.
The footer below now appears in Bing Search Results:
Our partnership with AOL brings additional scale and opportunity to advertisers and marketers. Today, 1 in 5 searches happen on Bing.com, and by providing Bing search results for the number 3 (Yahoo) and 5 (AOL) search providers in the US, Bing powers close to one-third of US PC web searches. Today’s announcement is testament to Microsoft’s ongoing focus on search and search advertising and our increasing scale that connects a marketer’s
According to Comscore’s March 2015 Study,
AOL accounts for about 1.1% of of the total search volume and Bing is responsible for approximately 19.8% of the search volume.
Most SEO will be unaffected for now.
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