Final Quarter of 2012 Posts Record-Breaking Online Sales

For October, November and December of 2012, comScore is reporting that online sales increased 14 percent to $56.8 billion from the same period the previous year, marking the ninth consecutive quarterly posting of double-digit growth in ecommerce sales.

Ecommerce sales

U.S. retail ecommerce sales grew to186 billion for the full year, a 15% increase over the previous year and the strongest annual growth rate since before the recession. The comscore report also states that the number of buyers rose 6 percent and spending per buyer increased 8 percent for the fourth quarter.

Bottom Line: For all of you retailers out there-how can you get involved in the growth of online sales? Even if you simply establish channels that will help you to resell to existing clients, ecommerce is no longer a platform to think about or explore, it has become a marketing necessity.

Eric Van Cleave is a Partner in Zenergy Works, A Santa Rosa, California based ecommerce, web development, and SEO Firm.

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