Silo Website Structure for Successful SEO

The primary goal of SEO is to improve the website so that the site is organized with the themes matching the targeted keywords and keyword phrases.

Siloing a website will establish the groundwork for high keyword rankings. Siloing has become fundamental for search engine optimization and is no longer a high level theoretical topic.

The term siloing describes grouping related website content into distinct sections within a website. A silo represents a group of themed or subject-specific content on a website. Siloing has become an SEO priority because search engines award keyword relevancy within their based on the page and the supporting relevant content.

There are many great websites that do not rank prominently in search engine results (SERPs) because they lack an organic search engine optimization strategy or their strategy does not include enough attention to siloing. rankings.

Siloing a website

Siloing a website is a multi-step process of planning and implementation.

  1. Begin the process of siloing by determining your website theme. Answer questions including:
    1. How would a user search for your content (main search queries)?
    2. How can you implement clear subject “silos” into your theme?
    3. What subjects/keywords/themes are currently ranking for your website?
    4. What subject themes are legitimately relevant for your website?
  2. Consider whether you can implement a physical silo through the site’s directory structure.
  3. Carefully examine the link structure implemented throughout the site, applying linking techniques between related content pages.
  4. Create and post relevant content that includes targeted and related keyword phrases within appropriate silos.

Website Theme

Google’s algorithm measures subject relevance in order to award rankings. By carefully reviewing search results and high-ranking pages, it’s possible to learn about the ranking factors of the algorithm.

In order to rank in the search engine results, a website must provide information in a clear structure and language designed to help search engines easily index the information.

Siloing is not all there is to ranking, but it has become a key element in optimal on page SEO optimization. The on-page process of achieving high rankings begins by having a clear understanding of a website’s subject themes.
What Terms Are Ranking for You Now?

One of the first steps is to identify the terms that the website currently appears for prominently in search engine results. You may determine this from data from the following sources:

Web Analytics Evaluation

There are several ways to obtain the data or logs for the history of search engine spiders and the footprints of visitors to your site The most popular is Google Analytics.

PPC Programs

Other clues to the words that your current site may be relevant for is to evaluate the words that your company bids on with Pay-Per-Click programs. It is also useful to look at pages with high Quality Scores.

Inside Knowledge

Interview Sales and Management to explore relevant keyword phrases that feature the core competency of the firm and its goods and or services.

Keyword Research

After creating a list of keyword terms that appear to be relevant to your company’s product and/or services. Please be sure to use more than one source for this research. Some of the most popular tools are wordtracker, wordstream and Google Adwords keyword tool. Use these keyword discovery tools to identify search terms related to the site’s subject matter.

Build Your Silos

Directory silos reinforce themes by grouping like content pages under one, highly organized directory. A minimum of five content pages are needed to establish the theme and each must be named to reinforce the subject matter. Without a clear directory structure, visitors and search engines are easily lost as to the purpose and theme of the site.


SEO has become complicated, competitive, and increasingly technical. Algorithm changes are not designed to kill SEO, as some claim, but rather to continue the mission of Search Engines to provide the most relevant results to any search. The key to good SEO is providing the relevant information and organizing it in a way that is user friendly and easy for search engines to index.

Eric Van Cleave is Managing Partner of Zenergy Works, and CEO of zentiv Agency, specializing in SEO, Website Development, Marketing, and Web Design.

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