Video Resources

One of the most popular questions that our clients ask is how to use video in marketing their business. Other than the usual advice to keep videos short, make sure that whether you use YouTube, Vimeo, or a video player that is part of the website that videos load quickly and play only when requested by a website visitor. Also, don’t feel that you need to be all business in your video approach. Light-hearted videos show the human side of your company in addition to being fun to produce. The video advertising tips are listed below will help to point you in the correct direction.

video in marketing

Share Your Video Content on Social Media.  Posting Videos on your YouTube channel and sharing that content on Facebook, Twitter, Google+ and Pinterest allows you to send your message to a wider audience than just your website.

Find Ad Platforms Beyond Your Website:  According to comScore, 11.3 billion online videos were viewed by users in the United States in December 2012. Video ads tend to be viewed by consumers who are in “decision mode” because a potential customer must hit play in order to view the advertisement. Google and LinkedIn offer video ads, and video ad networks like BrightRoll, Live Rail or Adap.TV .

Written Reviews are Great, Video Reviews are Better. Video platforms like Authntk , EXPO TV and Bravo  allow merchants to provide user-generated video content on their website. Videos allow consumers to view the true emotion of the reviewer, and to empathize with how a business can provide solutions to their problems.

Product Videos Can Be Easy(Easier?). Treepodia is designed to turn entire product catalogs into product videos. All videos are based on existing product images, descriptions, prices, user reviews and merchandising rules and videos are created using Image Reviving Technology, which creates video from still photos. Videos are kept up-to-date with new video versions that automatically reflect changes in products, inventory, etc.

Bottom Line: It is important for every online marketer to identify and implement the strategy of video in marketing. Even a quick video to introduce potential customers to your firm by having the Owner or Manager discuss the Unique Selling Proposition for the business is a start. Videos that educate, entertain or demonstrate products and their uses are valuable for any entity.

Eric Van Cleave is a Partner in Zenergy Works, a Santa Rosa, California based Online Marketing, SEO and Website Development Firm.

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