Voice search continues to increase according to a new survey from Stone Temple Consulting. 80% of consumers still prefer to use text search in most cases, but the survey data suggests that consumers have a mostly positive experience with voice search.
The top three rationales behind voice usage were:
- Speedy response.
- The answer is read back to me.
- Not having to type.
About 40 percent of both men and women said that voice made using their smartphones easier. Most voice search users wanted more direct answers and fewer conventional search results that required going to a third party site for answers.
Bottom Line: This study suggests that the continued emphasis on a positive mobile UX experience and long-tailed Keyword research is becoming more and more important as consumers demand more exact responses to their searches.