Tag Archives: Graph Search

What’s New for August 22, 2013 – Google+ Updates, Higher Graph Search Rankings

Google Plus 1

Google +1s Do Not Improve Rankings According to Matt Cutts

In Response to a number of online articles asserting that Google +1s help to boost rankings, Matt Cutts has gone public to dispute that claim.

He wrote:

“Just trying to decide the politest way to debunk the idea that more Google +1s lead to higher Google web rankings. Let’s start with correlation != causation: http://xkcd.com/552/. If you make compelling content, people will link to it, like it, share it on Facebook, +1 it, etc. But that doesn’t mean that Google is using those signals in our ranking.”

The point is that rather than chasing +1s of content, your time is much better spent making great content.

In the same thread, there were a number of skeptics who responded to Cutts, so he added:

“Suffice it to say that I would be very skeptical of anyone who claimed that more +1s led to a higher search ranking in Google’s web results. Most of the initial discussion on this thread seemed to take from the blog post the idea that more Google +1s led to higher web ranking. I wanted to preemptively tackle that perception.”

Conclusion: Content is king, and that will not change anytime soon.

Facebook Local Graph Search

How to Get Higher Facebook Graph Search Rankings

Facebook users are becoming familiar with Facebook Graph Search. Optimizing your Facebook page to show up more prominently on Graph Search should be part of your current SEO campaign. Here are a few things that you can do to improve your Graph Search rankings and your social media activity:

1. Business Address

Graph search results are often heavily based on location. If you don’t enter your address on your page, you will not appear for location-based searches.

2. Include keywords

Your “about” section on your Facebook page should be treated just like a meta description on your webpage. Look to include relevant keywords for your product or service in this section.

3. More Likes

Pursue promotions that help encourage more people to Like and follow your company’s Facebook page. Businesses with lots of followers get better Graph Search rankings.

4. Choose the Right Category

It is important that you choose the category for your Facebook Page that is the best match for your business so that you are accurately represented in search results.

5. Post and Tag your videos and photos

Facebook Graph Search makes it extremely easy for anyone to search for photos and videos. Posting photos and videos and tagging your business can improve Graph Search rankings.

6. Have a Complete Profile

Fill out everything within your profile. This will help your rankings and direct relevant Facebook traffic to your page.

7. Customize your URL

www.facebook.com/MyCompanyName. Having a unique URL that has your company name within it helps rankings for both conventional SERP, and Facebook Graph Search results. The portion of the customer URL “MyCompanyName” is called your username within Facebook.

Google+ Translate

Google Translate is On Google+

Ed Chi, a Google Staff Research Scientist at Google, announced on Google+ that they just added Google Translate to posts on Google+. Whenever there is a language that can and should be translated, there will be a “translate” link below the text. When you click it, the translation will work.

Bottom Line: Content and social media activity are the keys to successful marketing via Google in the current environment. These facts are borne out again and again in statements from Google and studies of search results by SEO Professionals.

Eric Van Cleave is a Partner in Zenergy Works, A Santa Rosa, California based SEO, Website Development and Social Media Marketing Firm.

What’s New for August 13, 2013 – Graph Search and Content Ideas

Facebook Graph Search

Facebook Graph Search Is Fully Launched

Facebook has announced that the new graph search is now available to all US English Language Facebook users.

The announcement from Facebook read as follows:

Graph Search makes it easier to make new connections; you can continue to search for friends and Pages by name, or use simple phrases to find something specific across people, photos, places, interests, and more.

Graph Search was originally seen as competition for Google, but upon further review, it seems to be a completely different way of accessing information online. Log into Facebook and give it a try. Please notice the personalization of information.

Content Creation

Good Blog Post and Content Ideas – Where Do They Come From?

Where can you look for ideas for fresh content and blog posts for your website and social media sites?

When trying to come up with ideas, I always start with these sources of information:

1. Reviewing questions that my customers ask me in the course of business. If one customer asks a question, chances are good that others are wondering the same thing. Poll your sales and customer service teams regarding topics that customers ask of them, as well.

2. Follow social media conversations with others in the industry and your own social media sites, if you have them. Topics of conversation in social media, chat rooms, and forums are great ways to find out what customers want to know. To help make this task less time intensive, consider using a tracking tool that will allow you to track conversations online that center around the keywords you select.

3. Don’t neglect images. Images that depict problems your products can solve or the happy results of the successful use of your product or service will help to engage online viewers.

4. Review search terms that website visitors are using to find your website. Look at the most popular search terms that website visitors use to find you, and make sure that you provide ample information about those terms. Search competitors and review search terms that they are optimizing for to identify industry trends that you may not see from your customer base. Look at those competitors that are in large or “cutting edge” markets for your field. For example, if you are in a high tech business, Palo Alto would be a more relevant market than Los Angeles. The reverse would be true if you are in the entertainment field.

5. Keep current with published articles on topics that relate to your field. If a print publication is writing about it, chances are the public is interested in it. Many marketers neglect industry or trade publications, but many emerging technologies, ideas, and trends can be found when the insiders of an industry talk with each other.

6. Do not neglect topics that are more during certain times of the year. For instance, an HVAC contractor would be better suited to advertise air conditioning repair in the summer than in the winter months. Updated content shows your audience that you are current and relevant to their lives, and that is a key component of engaging an online audience.

Generating these ideas and then strategizing with a calendar is a daunting task. Many companies work with an annual calendar, but I am fond of a strategy never plans more than 45-60 days in the future. The modern world is constantly changing, and website and blog content needs to be current and valuable to its users. I certainly do not know what I will want to know more about 12 months from now, do you?

Bottom Line: Content is king, and looking for the right content to feature on your website or blog has become a hot topic for those actively marketing online. It is a grind to constantly create new content, but the reward of successful SEO and Social Media campaigns is huge.

Eric Van Cleave is a Partner in Zenergy Works, A Santa Rosa, California based SEO, Website Design and Online Marketing Firm.

What’s New For July 12, 2013 – Facebook Graph Search, Mobile Design & SEO

Facebook Opens Up Graph Search for US English Users

In an announcement today, Facebook has announced that it is opening up its graph search for all US English users. Facebook launched Graph Search in January of this year to a limited audience. Since this beta test, the following improvements have been made:

  • Graph Search is better today at displaying the most relevant results first
  • Graph Search shows suggested potential searches and search results more quickly
  • There are more ways of asking questions today

Results in Graph Search are limited to content shared with the person doing the searching.

Different Approaches To Mobile Design Defined:

Everyone knows that mobile design has become, or needs to become, an integral part of every online marketing campaign. The question is: which vehicle to use? All of the tools listed below will function alongside Google. The different approaches to mobile design compatibility are outlined below:

Implementation URLs Content
Responsive design One URL for both desktop and mobile The page serves basically the same content to all users but detects the device and screen size and builds the layout accordingly. As the screen size gets smaller, the page may show fewer images, less text, or a simplified navigation.
Dynamic Serving One URL for both desktop and mobile The page serves different content compatible with different devices.
Mobile URLs Different URLs for desktop and mobile The mobile and desktop experience are completely different.

Please consult a Professional SEO firm on how to best optimize for each of these applications. Incorrect handling of the URLs and canonical issues for each application can cause a deterioration of rankings.

Social Media Optimization

New Study:  50% of Non-Successful SEO Companies Do Not Employ Social Media

Companies that have successful SEO campaigns, according to a new study from Ascend2 integrate social media into SEO strategies and tactics more extensively than companies that struggle with SEO.

The study polled approximately 600 marketing professionals around the world and asked the group to rate their own companies’ SEO success.The biggest difference between the “very successful” and “not successful” companies is their use of social media as part of the SEO strategy. 50 percent of the “not succeeding at SEO” companies did not integrate Social Media into their online campaigns, while 38 percent of those “very successful” with SEO are doing extensive integration of social media.

Additionally, 48 percent of all respondents said “creating original content” is the most effective SEO tactic, and only 19 percent said “external link building” is the most effective.

Bottom Line: Social Media, Mobile Integration and Great Content are the chief ingredients of successful online marketing campaigns and SEO. No matter how you slice the news, these topics seem to dominate the headlines.  The checklist for successful online marketing is clear.

Eric Van Cleave is a Partner in Zenergy Works, A Santa Rosa, California based SEO, Website Development and Online Marketing Firm.

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