What’s New for August 22, 2013 – Google+ Updates, Higher Graph Search Rankings

Google Plus 1

Google +1s Do Not Improve Rankings According to Matt Cutts

In Response to a number of online articles asserting that Google +1s help to boost rankings, Matt Cutts has gone public to dispute that claim.

He wrote:

“Just trying to decide the politest way to debunk the idea that more Google +1s lead to higher Google web rankings. Let’s start with correlation != causation: http://xkcd.com/552/. If you make compelling content, people will link to it, like it, share it on Facebook, +1 it, etc. But that doesn’t mean that Google is using those signals in our ranking.”

The point is that rather than chasing +1s of content, your time is much better spent making great content.

In the same thread, there were a number of skeptics who responded to Cutts, so he added:

“Suffice it to say that I would be very skeptical of anyone who claimed that more +1s led to a higher search ranking in Google’s web results. Most of the initial discussion on this thread seemed to take from the blog post the idea that more Google +1s led to higher web ranking. I wanted to preemptively tackle that perception.”

Conclusion: Content is king, and that will not change anytime soon.

Facebook Local Graph Search

How to Get Higher Facebook Graph Search Rankings

Facebook users are becoming familiar with Facebook Graph Search. Optimizing your Facebook page to show up more prominently on Graph Search should be part of your current SEO campaign. Here are a few things that you can do to improve your Graph Search rankings and your social media activity:

1. Business Address

Graph search results are often heavily based on location. If you don’t enter your address on your page, you will not appear for location-based searches.

2. Include keywords

Your “about” section on your Facebook page should be treated just like a meta description on your webpage. Look to include relevant keywords for your product or service in this section.

3. More Likes

Pursue promotions that help encourage more people to Like and follow your company’s Facebook page. Businesses with lots of followers get better Graph Search rankings.

4. Choose the Right Category

It is important that you choose the category for your Facebook Page that is the best match for your business so that you are accurately represented in search results.

5. Post and Tag your videos and photos

Facebook Graph Search makes it extremely easy for anyone to search for photos and videos. Posting photos and videos and tagging your business can improve Graph Search rankings.

6. Have a Complete Profile

Fill out everything within your profile. This will help your rankings and direct relevant Facebook traffic to your page.

7. Customize your URL

www.facebook.com/MyCompanyName. Having a unique URL that has your company name within it helps rankings for both conventional SERP, and Facebook Graph Search results. The portion of the customer URL “MyCompanyName” is called your username within Facebook.

Google+ Translate

Google Translate is On Google+

Ed Chi, a Google Staff Research Scientist at Google, announced on Google+ that they just added Google Translate to posts on Google+. Whenever there is a language that can and should be translated, there will be a “translate” link below the text. When you click it, the translation will work.

Bottom Line: Content and social media activity are the keys to successful marketing via Google in the current environment. These facts are borne out again and again in statements from Google and studies of search results by SEO Professionals.

Eric Van Cleave is a Partner in Zenergy Works, A Santa Rosa, California based SEO, Website Development and Social Media Marketing Firm.

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