SEO Terms


301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It’s not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it’s the safest option. The code “301” is interpreted as “moved permanently”.
You can Test your redirection with Search Engine Friendly Redirect Checker

ADa Compliance

ADA Compliance helps those with all disabilities to access your website in a way that works for them. This can result in more website traffic, and more traffic helps your business grow as well as improve your rankings in search. The full list of ADA Compliance Standards is daunting, but solutions like Accessibe have provided workable solutions for our clients.


AJAX (shorthand for asynchronous JavaScript and XML) is a group of interrelated web development techniques used on the client-side to create interactive web applications or rich Internet applications. With AJAX, web applications can retrieve data from the server asynchronously in the background without interfering with the display and behavior of the existing page. The use of AJAX has led to an increase in interactive or dynamic interfaces on web pages[1][2] and better quality of Web services due to the asynchronous mode. Data is usually retrieved using the XMLHttpRequest object. Despite the name, the use of JavaScript and XML is not actually required, nor do the requests need to be asynchronous.[3]


The alt attribute is used in HTML and XHTML documents to specify alternative text (alt text) that is to be rendered when the element to which it is applied cannot be rendered. In HTML 4.01, the attribute is required for the img and area tags. It is optional for the input tag and the deprecated applet tag.


An HTML tag that allows you to create a link to another document or web page or to a bookmark within the current web page.

Artiticial Intellegence (AI)

Google has begun to employ AI in its search algorithms most commonly referred to as RankBrain. AI is directing search results not only on the content of the website, but on past search behaviors and user preferences. Website content and User Experience are also being evaluated by AI and factored into search engine rankings.,


Backlinks are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of backlinks is one indication of the popularity or importance of that website or page. Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.


Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:

  • breaks search engine rules and regulations
  • creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site
  • unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.


“Web Log”.  An online journal of sorts. Blogs are a great way to provide relevant information about your business to the audience you wish to reach, and reinforce your expertise in your business vertical.


Programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.) aka web robots, web crawlers, internet bots, spiders.


Cloaking is a black hat search engine optimization (SEO) technique in which the content presented to the search engine spider is different to that presented to the user’s browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. When a user is identified as a search engine spider, a server-side script delivers a different version of the web page, one that contains content not present on the visible page. The purpose of cloaking is to deceive search engines so they display the page when it would not otherwise be displayed.


Web traffic that fulfills a pre-established goal, such as purchasing of a specific product or filling out a registration form, etc.


Known as “Cost Per Action” it is an online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.


Known as “Cost Per Click” it is a typical rate of measuring the expense involved with acquiring web traffic.


Cascading Style Sheets. A language used to describe how a given page or web site will look.  Used to control font styles, graphical layouts, and colors, this is a preferred style of coding.


Known as “Click Through Rate” it is a standard method of measuring the success of an online advertising campaign. Calculated by dividing the number of users who clicked on an ad by the number of times the ad was shown (also known as an impression).


E-A-T is an acronym for Expertise, Authoritativeness, Trustworthiness. This is an important ranking factor in SEO that is achieved by providing relevant information from an expert perspective in your website content. The synonym for this is Page Quality.

Guest Blogging

Guest Blogging is pretty straightforward –posting on another person’s blog . You contribute content to someone’s blog and in return you get an external backlink to your own blog and wider exposure. As long as this is done with the permission of the blog in question on a website with content relevant to your site, Guest Blogging can be a powerful SEO and Link Building tool.

Internal Linking

An internal link is one that points to another page on the same website. This is an important SEO tactic to point website users to all sources of relevant content on a subject within the website.


Words that are used by search engines to determine the topic of a given web page. Effective keyword research is the foundation of a successful SEO campaign.


A content-rich web page geared around a particular topic, product, and/or conversion goal.  Typically a main navigation item of a website.


The META element provides metadata such as a document’s keywords, description, and author. Any number of META elements may be contained in the HEAD of a document.


Web page specific, descriptive information that helps a search engine identify the purpose and topic of a given web page. Common meta data include a web page’s description and keyword listing.


Search results in a search engine that are not paid advertisements. The results that come up naturally based on their indexing within a search engine. Organic search results are good. We all want to come up on top for organic searches using keywords we are optimized for. For example, searching for “Zenergy Works” will return this website in organic search results.


Websites who are willing to link back to your site for a fee in order to boost your rankings/weight in the search engines. This is generally considered to be a bad practice by Google and Paid Links can not only not help your search engine positioning, but can serve to make it worse.


The practice of placing a link from website A to website B strictly because website B is linking to website A. SEO value is limited by the strength of the site that you are linked too. Having too many reciprocal links, or making too many link exchanges can negatively effect the power of your inbound link structure and Search Engine Positioning


Website whose function is to help users find web pages on any given searched topic such as; Google, Yahoo, Bing, Duck Duck Go, and many more.


Also known as “Search Engine Marketing” is the act of marketing a website via search engines and using a combination of SEO (search engine optimization) and PPC (pay per click) practices.


Also known as “Search Engine Optimization” is the act of altering a web site so that it does well in organic listings of search engines. It can involve optimally coding a website’s programming to current trends in order for the search engines to see value in listing the website on first page.


Also known as “Search Engine Results Page” and is the listing of web pages that a search engine shows a user once they’ve entered a search value or keyword variation in their favorite search engine.


A meta data (link to meta data) element that determines the actual “title” of a given webpage. The title is what shows up in the top bar of your browser. It is also the hyperlink that shows in search engine results listings.


Uniform Resource Locator. Or, more commonly, a web address.


The use of accepted SEO practices in order to get higher rankings, more traffic, etc. Zenergy Works is backed by hundreds of successful clients and using only the best practices in SEO.

SEO Resources:

WCAG Standards (ADA Compliance)

Google Content Guidelines

List of Google Penalties

List of Google SEO Guidelines

Google Webmaster Guidelines

Google Web Developer Tools

Zenergy Works SEO Blog

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