Google Admits that Clicks Affect Google My Business Rankings
Local Search experts have often contended that clicks on Google My Business Listings have an effect on rankings. In the Google Search Help Forum, Google recently admitted that clicks on the listing affect rankings.
It is one thing to think that this is the case, and quite another to have Google say it. In the Google My Business Help Forum, the factors that affect rankings are specified to be:
Relevance: How relevant is your business category or listing to the search phrase used by the user?
Prominence: Traffic to your business listing. How established is the business online.
Distance: How close the business is located from where the search is being made.
Search history: The number of times it has been useful historically on the basis of relevance, prominence and distance.