Category Archives: Tips

Resources to Help You Hire Smart People

Hiring smart people seems like a pretty simple idea, right? Sometimes it’s easier said than done. If you are in the service industry it is crucial you hire the right people because your employees are the ones creating content, creating campaign initiatives and (hopefully) providing excellent customer service.

Many companies and managers take pride in the ability to read people and having the eye to pick out great talent, however, what should be lurking in the background of most businesses is recruitment software. Here is a list of the top recruitment software to consider when looking to acquire talent.

resources to hire smart people

Zoho, Recruiterbox, ICIMS, and Workable

Zoho is amazing because it is free to get started and it has great invoicing, CRM, and help desk offerings. Recruiterbox provides a free trial and a pay-as-you-go option if you prefer. ICIMS is great at attracting and engaging candidates, even if the potential employee isn’t quite ready to apply for the job. Workable helps enable hiring managers to submit job openings to multiple networks and hiring options easily.

Hiring the right person is incredibly important, because hiring the wrong person is costly to creating and upholding a successful business. Take your time and be sure the person is right for your company and the position they are interested in!

 

Website Spring Cleaning: Choosing The Right Agency

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Choosing The Right Agency For Your Business

It’s Spring cleaning time for your website! It can be challenging to select the right fit for your web redesign efforts. Frequently, your needs aren’t met due to lack of research and background information on the agency you choose. Before selecting an agency, use these steps to guide you to the right decision for you and your business.

Coffee and a Plan!
When choosing an agency to work with:

  1. Identify your needs.
  2. Review the proposal.
  3. Consider their experience.
  4. Ask how it all works.
  5. Define a budget and timeline.

What Do You Need?
Admittedly a simple question, but it is vital in selecting the right agency. It’s tough for an agency to improve your web design if you don’t know what you need. Making a hierarchy list of your needs can help narrow the search. Some agencies specialize in different web design aspects. Knowing what you need is a great start.

The Proposal
Ah yes, the official proposal. This is a very helpful tool for assessing agencies. Many agencies display their prior work in their proposals. If the web design team has worked in your industry before, it’s a great sign for you. Check out their prior work to ensure that they are compatible with your web design vision.

The Development Team & Their Experience
The people working on your website are just as important as the website itself. If the company is local, go for a visit and meet with their team. If that’s not an option, rely on their previous work. High quality work usually implies a larger, experienced team. An experienced team can provide insight into the latest trends and techniques in web development.

How It All Works
Asking about the agency’s plan of attack is a great starting point. Any good agency has a set and direct process for how they work. The process may vary between projects, but the foundation should remain consistent. Asking about the process could provide helpful insight into the agency’s structure.

Cash Money
Now for the awkward part: the budget. This can be very helpful for you when comparing budgets and agencies. Does the quality fit the price? Does the timeline fit the price? These are all things to consider when deciding on a final budget.

Zenergy Works is always here for your SEO, online marketing, and web design projects. We aim to please! Feel free to contact us here.

 

Increasing Conversions on your Website in 2016

A How-To Guide for Converting Visitors into Customers

Online marketing is complex and sometimes baffling.  One of the questions I often hear from my clients is about conversion.  They have traffic, they need conversion.   The elements below are a simplified checklist of items needed to create more conversions from your website.

Navigation and Usability

Your website visitors must be able to find what they’re looking for when they land on your site and be easily given sufficient data to encourage them to move ahead in the sales navigation_usabilitycycle. Your website visitors should know how to reach every other section of your site from anyplace on your site.

Website Usability is measured by whether the information is presented in a clear manner and whether the design meets visitors’ expectations.  Watch your competition and competitors in other verticals and geo markets to keep up with usability trends.  You never want to lose a potential customer based on the fact that your website is “so 2010”.

Responsive Design

Most studies show that most sites can expect to have roughly 50% of their visits from mobile users.   If you do not have a responsive design that delivers a good mobile user experience, you have committed website design malpractice and you need to correct this immediately.

Strong Call to Action

In the end, the only reason to bring organic, referral and paid search visitors to your website is to encourage them to take some sort of action. That might include a free evaluation, signing up for your newsletter or whitepaper, visiting a landing page or buying a low-priced product to enter your sales funnel.  Very few actions will occur without a strong call to action.  Visitors should know exactly what to do if they find your content or products to be solutions for their needs.  It is OK to have multiple calls to action that are different for different offers or client needs.

Brand Consistency and Imaging

Be consistent with your logo, color scheme, product descriptions to allow customers to gain a favorable impression of your company and its products.  Imaging should be carefully chosen to show customers using and enjoying the benefits of using your products and services.  Be consistent and proud of your brand.  If the brand reflects the true culture of your business, keep it in place, if not, get some help from a branding professional to bring it up to date.

zenergyworksTestimonials, Certifications and Awards

Your website visitors want to know that other customers have successfully worked with your company and enjoyed a positive experience with the products and services that  you offer.

Include customer testimonials praising your firm. Post case studies detailing customers’ success stories. Include new about awards, certifications, and honors that are bestowed upon your firm.   Do not under-emphasize the number of years you have been in business or the fact that your firm may be family-owned.  Once considered trite, these facts have meaning in today’s world.

Social Media Links

A strong social media presence can be a valuable asset for your business. If you’re not at least on Facebook or Twitter, you’re missing out on a big opportunity to connect with that audience.

Place social media links and icons on your site to encourage social engagement.  Customers liked to be reached in the medium with which they are comfortable.

Introducing zentiv:

zentivagency

Zenergy Works would like to announce the newest member of our family of companies — zentiv.

zentiv is a creative agency designed to help with branding, sophisticated graphics and design, product packaging, market research, social media and good old fashioned good marketing advice.