Tag Archives: Google Algorithm

SEO Strategies for Small Businesses in 2025

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SEO Strategies for Small Businesses in 2025

In today’s digital economy, having a strong online presence is no longer optional—it’s essential. For small businesses, the SEO landscape in 2025 is shifting rapidly, especially with the rise of AI-generated search summaries, personalized ranking algorithms, and voice-based queries. The good news? With the right strategies, small business owners can stay competitive and even outrank larger competitors.

At Zenergy Works, we specialize in helping small businesses get found, get clicks, and grow. Here’s how we recommend you approach SEO in 2025.

Home » Google Algorithm

Understand the New SEO Landscape

Search engines are evolving. Google and others are increasingly using AI summaries to answer queries directly on the results page, reducing the number of traditional organic clicks. That means your website needs to be more than just optimized—it needs to be indispensable.

To adapt, small businesses must:

  • Target long-tail keywords that AI summaries may miss
  • Create authoritative, original content that establishes trust
  • Prioritize structured data to help search engines interpret your pages correctly

This is where working with a dedicated SEO firm becomes crucial. We tailor strategies that reflect not only current algorithms but also anticipate how search is changing.

Optimize for AI Search: It’s Already Here

AI-powered search tools like Google’s Search Generative Experience (SGE) are changing the game. These platforms summarize key answers at the top of the page—and only reference a few sources.

Here’s how to increase your chances of being featured:

  • Use concise, accurate answers in your content
  • Incorporate FAQ sections on every service and landing page
  • Optimize for voice search by using natural, conversational language

An experienced SEO company will ensure your site architecture and content meet the demands of this AI-first world.

Local SEO Still Reigns for Small Businesses

One of the most valuable SEO strategies for small businesses is still local optimization. In 2025, that means more than just claiming your Google Business Profile.

Effective local SEO includes:

  • Earning consistent reviews from real customers
  • Using location-specific schema markup
  • Creating hyperlocal content (like blog posts about community events or neighborhood trends)

If you’re not actively investing in local SEO strategy, you’re leaving leads—and revenue—on the table.

Build Authority with E-E-A-T

Google continues to favor sites that demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). This applies to small businesses just as much as major brands.

To build authority:

  • Showcase team credentials and certifications
  • Secure backlinks from trusted industry sources

Our SEO strategy for AI search also includes techniques to ensure your expertise is recognized by both algorithms and potential customers.

Speed, UX, and Mobile Optimization Matter More Than Ever

Your website’s performance directly impacts your search rankings. In 2025, Google penalizes slow, unresponsive websites—even more so on mobile devices.

Key areas to address include:

  • Fast page load speeds (under 2.5 seconds)
  • Mobile-friendly layouts
  • Clear calls to action (CTAs)

Small businesses don’t need the flashiest websites, but they do need the most functional ones. We can help you fine-tune every aspect for performance.

SEO Is Not One Size Fits All—Get the Right Partner

The biggest mistake small businesses make is trying to manage SEO in-house with limited time or relying on generic tools. SEO is dynamic, and with the rise of AI, the rules are changing fast.

At Zenergy Works, we focus on:

  • Transparent SEO strategies
  • Customized plans tailored to your business goals
  • Deep knowledge of how to optimize for AI-driven results

You don’t have to do this alone.

Final Thoughts: Small Business, Big Opportunities

SEO for small business in 2025 is all about visibility, adaptability, and strategy. If you want to thrive in the age of AI, now is the time to update your SEO approach. Don’t just get found—get chosen.

Get A Free Quote On SEO Or AI Search Optimization Get A Free UX Review

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Get a free quote on SEO, Website Optimization for AI search, or Paid Ads Management. Let’s position your small business for long-term digital success.

Clicks Are Being Taken By AI Summaries in Google

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Clicks Are Being Taken By AI Summaries in Google

As AI continues to reshape how users interact with search engines, one thing is clear: clicks are disappearing. More specifically, organic clicks from Google are being absorbed by AI-powered summaries, featured snippets, and evolving SERP experiences that give users answers without ever needing to visit your website.

This trend—what some are now calling Google’s “Great Decoupling”—is no longer speculation. It’s happening. And for businesses that rely on search visibility and web traffic, the implications are serious.

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What Is the “Great Decoupling” in Search?

The term refers to a growing shift in how Google delivers results. Rather than simply showing a list of blue links that direct users to external websites, Google now attempts to decouple the question from the need to visit another page by offering AI-generated summaries and answers directly on the search page.

For users, it’s seamless. For businesses, it’s disruptive.

The content you’ve worked hard to create may now be used to feed AI summaries—without earning you a click, engagement, or conversion.

How AI Overviews Are Changing SEO

At first glance, these AI-generated summaries seem like just another evolution in Google’s constant algorithm updates. But in practice, they represent a structural change in how search works:

  • Fewer Clicks to Websites: As Google answers questions directly in the SERP, fewer users feel the need to click through to actual websites.
  • Increased Competition for Position Zero: Brands now have to compete not just for the top spot, but to become part of the AI-generated content bubble.
  • Reduced Value of Long-Tail Content: If AI can summarize multiple sources into a neat package, the value of your in-depth content may never be realized through traffic alone.

Why This Matters to Business Owners

If your business depends on organic search traffic to generate leads or sales, the rise of AI summaries may already be eroding your performance metrics—without you realizing it.

You may still rank well. You may still show up on page one. But if the AI answers the question before users click, your rankings won’t convert into traffic.

This is especially important for local businesses, service providers, and eCommerce brands that rely on traffic from long-tail queries and content-rich pages.

SEO Strategy for the AI Era

At Zenergy Works, we believe in adapting early. Here’s how we’re helping clients respond:

1. Focus on Value Beyond the Summary

Craft content that goes deeper than what an AI summary can offer. Include unique perspectives, original data, strong calls to action, and visuals that keep people on your site longer.

2. Optimize for AI Participation

Position your content in ways that make it more likely to be used by AI summaries—while also ensuring branding is clear so users know where the info comes from. Think semantic markup, structured data, and clarity in messaging.

3. Diversify Your Traffic

Invest in paid search, social advertising, and email marketing to reduce dependency on organic clicks alone. A strong multi-channel strategy protects your visibility no matter how the SERP evolves.

4. Track SERP Behavior Closely

Monitor impressions, click-through rates, and SERP layout changes over time. Don’t just look at rankings—look at the actual clicks you’re receiving and identify which types of queries are being cannibalized by AI overviews.

Don’t Wait for Traffic to Vanish

Organic clicks are still valuable—but they’re no longer guaranteed. The sooner you adapt your SEO strategy for AI search, the better you’ll protect your digital presence in a rapidly shifting landscape.

At Zenergy Works, we specialize in advanced SEO, AI search optimization, and paid ads management tailored for modern businesses. We stay ahead of Google’s changes—so you don’t fall behind.

Get A Free Quote On SEO Or AI Search Optimization Get A Free UX Review

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Is Google Losing Ground To AI Answer Engines?

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Is Google Losing Ground To AI Answer Engines?

At Zenergy Works, we’ve been keeping a close eye on the latest shifts in search engine behavior—and if there’s one trend we can’t afford to ignore, it’s the rise of AI answer engines. From ChatGPT to Perplexity to Google’s own Search Generative Experience (SGE) and Google Gemini, the traditional way people search for information is changing fast.

Home » Google Algorithm

For years, Google has been the undisputed gateway to online discovery. But as AI platforms begin serving answers directly—without needing to click through to a website—businesses like yours could see big changes in how visibility, traffic, and conversions are generated.

Let’s take a closer look at what’s happening and how your company can stay ahead.

What Are AI Answer Engines?

AI answer engines are tools that use machine learning to pull from vast sources of information and provide users with instant, conversational answers. Instead of presenting a list of blue links like Google has traditionally done, these engines respond with summaries, solutions, or even advice—all in a single interface.

Popular examples include:

  • ChatGPT (OpenAI) – Now integrated with web browsing and plugins
  • Perplexity AI – Sources content with citations in a user-friendly summary
  • You.com, Claude.ai, Gemini – Other growing platforms with similar functionality

While Google remains dominant in traditional search, AI tools are shifting how people access information, often bypassing websites entirely.

Why This Matters for SEO

The move toward zero-click, answer-based search is already impacting businesses. According to Search Engine Land, Google’s search traffic is declining in some verticals, and AI answer engines are capturing more of users’ attention and intent.

For your business, this means:

  • Fewer clicks from traditional search engine results pages (SERPs)
  • Greater competition for featured snippets and answer boxes
  • Higher reliance on AI-friendly, structured content
  • The need to diversify beyond standard keyword SEO

This isn’t just a shift in rankings—it’s a shift in search behavior.

How to Adapt Your SEO Strategy

We’re actively helping our clients develop SEO strategies for the new AI-powered landscape. Here’s what your business should consider right now:

1. Focus on Topical Authority

AI answer engines prioritize trustworthy, authoritative content. This means your website should go deeper into topics—not just skim the surface. Publish detailed blog posts, FAQs, tutorials, and industry insights that establish your company as the go-to expert.

2. Use Clear, Structured Data

Formatting matters. Headers (H1, H2, H3), bullet points, schema markup, and short, concise answers all make your content easier for AI to interpret and use. If you want to be featured in an answer box, your formatting must make sense to machines.

3. Refresh Your Content Regularly

AI engines prefer up-to-date content. Older blogs or outdated service pages may be ignored in favor of fresher answers. We recommend revisiting your top-performing content and updating it for 2024 search intent.

4. Optimize for Conversational Queries

Think beyond keywords—focus on natural language and question-based search terms. “How much does X cost?” or “What’s the best way to do Y?” is the kind of phrasing AI engines love.

5. Diversify Beyond Google

It’s time to look at a multi-platform SEO approach. YouTube, Reddit, LinkedIn, and even Amazon are taking market share from Google in specific niches. Make sure your SEO firm is optimizing across multiple ecosystems.

Paid Ads: Still Powerful, Still Evolving

While organic SEO is shifting, paid advertising remains an effective tool—especially when managed strategically. We’re helping clients adjust paid search strategies to account for reduced organic traffic, and we’re also exploring new ad opportunities in AI-powered platforms.

Platforms like Microsoft Copilot and Google’s SGE may begin offering AI-integrated ads, and getting ahead of those developments could offer early movers a real advantage.

The Bottom Line

No, Google isn’t going away—but it is adapting. And your business should be, too.

AI answer engines aren’t a threat—they’re an opportunity to reimagine how your content reaches potential customers. With the right strategy, you can not only preserve your digital visibility—you can grow it.

At Zenergy Works, we specialize in forward-thinking SEO strategies that meet today’s demands while preparing for tomorrow’s challenges. From AI search optimization and SEO audits to paid ads management, we’ve got the tools to keep your business competitive.

Get A Free Quote On SEO Or AI Search Optimization Get A Free UX Review

Get a Free SEO Quote Today.

Ready to modernize your SEO? Let’s chat.
Get your free quote now and discover how we can help you thrive in the evolving world of AI-driven search.

Time to Update: Why Refreshing Your Website Is Crucial for Success

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Time to Update: Why Refreshing Your Website Is Crucial for Success

In today’s fast-evolving digital landscape, having a website that merely functions isn’t enough. Outdated websites are not just aesthetically displeasing; they are often structurally inefficient, slow, and not in tune with current user expectations and technological standards. If you’re holding onto a website that looks and feels like it belongs in the early 2000s, it’s time to consider a significant update—not just for the sake of appearances but for your business’s overall health and efficiency.

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The Importance of User Experience

User Experience (UX) is at the heart of modern web design. It encompasses all aspects of the end-user’s interaction with your company, its services, and its products. The goal? Simple: to make the website easy to use, engaging, and effective. A visually outdated website can confuse or frustrate users, leading to increased bounce rates and lost opportunities.

Visually Refreshing Your Website

A visual overhaul doesn’t just mean slapping on a new color scheme or updating a logo. It means reevaluating the layout, typography, color palettes, and imagery used across your platform. Today’s users expect a clean, intuitive interface that works seamlessly across all devices, especially on mobile. This includes readable fonts, appealing color contrasts, and intuitive navigation. By improving these elements, you create an environment that invites visitors to stay longer and explore deeper.

Enhancing Website Performance

While the aesthetic refresh is crucial, the structural updates are equally vital. Performance metrics like PageSpeed, Core Web Vitals, and overall site responsiveness directly influence user satisfaction and SEO rankings.

The Competitive Edge

Updating your website is not just maintenance; it’s a strategic upgrade. In the competitive digital market, your website’s functionality and design are crucial in setting you apart from your competitors. An updated website reflects a brand that cares about its customers and stays ahead of trends, ultimately contributing to a stronger brand reputation and increased customer trust.

Conclusion

Remember, your website is often the first point of contact between your business and potential customers. It’s your digital storefront, and just like a physical store, it needs regular upkeep and occasional remodeling to remain inviting and effective. Investing in a website update—visually and structurally—ensures that your online presence not only meets but exceeds modern user expectations. Don’t let an outdated website be the chink in your armor—make it your strength.

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Understanding Google’s N-E-E-A-T-T and Its Impact on SEO in Santa Rosa

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Understanding Google’s N-E-E-A-T-T and Its Impact on SEO in Santa Rosa

In the ever-evolving landscape of search engine optimization (SEO), staying abreast of Google’s latest algorithm updates and guidelines is paramount. One such significant update is Google’s N-E-E-A-T-T framework, which stands for Needs, Education, Authority, Trust, and Transparency. Understanding N-E-E-A-T-T and its implications is crucial for businesses aiming to improve their organic rankings. In this post, we’ll delve into what N-E-E-A-T-T entails and how it affects SEO strategies.

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Needs: Addressing User Intent

The “Needs” aspect of N-E-E-A-T-T emphasizes the importance of fulfilling user needs and intent. In the context of SEO, this translates to creating content that directly addresses the queries and concerns of your target audience. Whether it’s providing information about local services, answering common questions, or offering solutions to specific problems, aligning your content with user intent is key to ranking well in search results.

At Zenergy Works, we understand the significance of aligning your content with user needs. Our approach to content creation focuses on thorough research to identify the prevalent needs and interests of your target audience enabling us to develop tailored content that resonates with them.

Education: Providing Valuable Information

The “Education” component underscores the importance of providing valuable and informative content. Google prioritizes content that educates users and enhances their understanding of a subject matter. For Your business, this means creating content that not only promotes your products or services but also educates your audience about relevant topics within your industry.

Our team at Zenergy Works specializes in crafting informative and engaging content that educates your audience while subtly showcasing your expertise. By consistently delivering high-quality educational content, you can establish your brand as a trusted resource, earning credibility and loyalty from your target audience.

Authority: Establishing Expertise

Building authority is integral to SEO success, and the “Authority” aspect of N-E-E-A-T-T underscores this point. Google assesses the expertise, experience, authoritativeness, and trustworthiness (E-E-A-T) of a website when determining its ranking. Establishing your authority in your niche is essential for businesses looking to improve their organic visibility.

At Zenergy Works, we employ a multifaceted approach to enhance your authority in the digital landscape. From creating authoritative content that showcases your industry knowledge to earning high-quality backlinks from reputable sources, we employ proven strategies to solidify your position as a trusted leader in your field.

Trust: Building Credibility

Trust is the cornerstone of any successful business, both offline and online. Google’s emphasis on trustworthiness within the N-E-E-A-T-T framework highlights the importance of building credibility with your audience. Businesses must prioritize transparency, integrity, and reliability to earn the trust of both users and search engines.

As a result, our team at Zenergy Works understands the significance of trust in SEO endeavors. By fostering transparency in your communications, delivering exceptional service, and showcasing social proof, we help you build trust with your audience, fostering long-term relationships and driving sustainable growth.

Transparency: Openness and Clarity

The final component of N-E-E-A-T-T is “Transparency”. This emphasizes the importance of openness and clarity in your online presence. Providing clear and accurate information about your business, products, and services is crucial for gaining the trust of users and search engines alike.

At Zenergy Works, we prioritize transparency in all our SEO efforts. From clearly communicating our strategies and methodologies to providing detailed reports on campaign performance, we ensure that you have full visibility into the work we do to enhance your online presence. 

In conclusion, Google’s N-E-E-A-T-T framework represents a comprehensive approach to evaluating the quality and relevance of content in search results. For businesses aiming to improve their organic rankings, understanding and adhering to N-E-E-A-T-T principles is essential. By addressing user needs, providing valuable education, establishing authority, building trust, and maintaining transparency, businesses can enhance their SEO efforts and achieve sustainable growth in today’s competitive digital landscape.

If you’re looking to develop content that complies with N-E-E-A-T-T and enhances your SEO strategy, Zenergy Works is here to help. So, contact us today to learn more about our tailored SEO solutions designed to drive results for your business.

March 2024 Google Algorithm Updates Are No Joke!

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March 2024 Google Algorithm Updates Are No Joke!

As a business owner or manager invested in the digital realm, staying abreast of Google’s algorithm updates is paramount to maintaining your online presence. The March 2024 Google Core Update, in particular, carries significant weight, influencing the visibility and relevance of search results across the board. As someone deeply entrenched in the world of SEO and digital marketing, I feel compelled to shed light on the implications of this update and provide actionable insights for navigating its impact.  

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Understanding the Significance of Google Algorithm Updates

Google’s algorithm updates are not arbitrary adjustments; they represent strategic shifts aimed at enhancing user experience and delivering more accurate search results. The March 2024 update is no exception. Designed to refine the assessment of content quality, relevance, and trustworthiness, it demands attention from businesses reliant on organic search traffic.

The Evolution of SEO in Response to Algorithm UpdateÎs

In the ever-evolving landscape of SEO, adaptability is key. As algorithms evolve, so must our strategies. Gone are the days of relying solely on keyword stuffing and backlink quantity. Today, successful SEO hinges on content quality, user experience, and ethical practices. Embracing this evolution is crucial for sustainable digital growth.

Navigating the March 2024 Google Core Update

So, how can businesses weather the storm of algorithm updates and emerge stronger on the other side? Here are some actionable steps:

  1. Prioritize Content Quality: Invest in creating valuable, engaging content that addresses the needs and interests of your target audience. Quality content not only attracts visitors but also earns credibility in the eyes of search engines.
  1. Enhance User Experience: User experience (UX) is a cornerstone of SEO. Ensure your website is easy to navigate, mobile-friendly, and optimized for speed. A positive UX not only improves search rankings but also encourages repeat visits and conversions.
  1. Build Authoritative Backlinks: While the quantity of backlinks may have lost its significance, the quality remains paramount. Focus on acquiring backlinks from reputable sources within your industry niche. Leverage relationships, guest posting opportunities, and content collaborations to build a robust backlink profile.
  1. Embrace White Hat SEO Practices: Black hat tactics may yield short-term gains, but they come with the risk of penalties and long-term damage to your online reputation. Instead, prioritize white hat SEO techniques that adhere to search engine guidelines and promote sustainable growth.
  1. Monitor and Adapt: The digital landscape is dynamic, and strategies that work today may become obsolete tomorrow. Stay vigilant, monitor performance metrics, and be prepared to adapt your SEO strategy in response to algorithm updates and shifting industry trends.

Conclusion

So far, our clients have not been affected by the changes that Google has made. I believe it is because of our commitment to creating a strong UX (user experience) on our client websites. We focus on quick loading sites that offer valuable content for website visitors.

For businesses seeking guidance on navigating the complexities of SEO in light of the March 2024 Google Core Update, Zenergy Works offers tailored solutions and expertise. Our team of seasoned professionals specializes in ethical, results-driven SEO strategies designed to elevate your online presence and drive sustainable growth. Get a free SEO analysis and quote today.

Additional Resources:

Stay informed, stay proactive, and together, let’s navigate the ever-evolving landscape of SEO with confidence and clarity.

What’s New For October 10, 2013 – Hummingbird, Product Descriptions, Ad Revenue

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New Hummingbird Google Algorithm Update Complicates SEO

On October 1st, Google announced a rewritten algorithm called Hummingbird. The announcement stated that the new algorithm was released a month or so ago. Google is being extremely tight-lipped about the update and its exact effect on rankings, but we know that longer-tailed keyword streams that relate to searches for specific useful content, social shares, and the longer search phrases that occur in voice search, as well as Google Authorship, are key components of the change.

Google claims that these changes should not affect rankings, and we have not seen rankings affected for our clients, but the chatter online continues to focus on the changes on August 24th and September 12th related to this update.

Google Hummingbird

Product Descriptions: Not Necessarily Unique Content?

Product descriptions, which have been shared amongst numerous ecommerce sites for years and have been re-written to be unique content by many SEO firms and webmasters, may not need to be unique, according to recent comments from Google’s John Mueller during Google Webmaster Hangout. If you jump about 20 minutes into the video, you will hear the following:

“Let’s say a company uses product descriptions on their own site and at the same time provides the descriptions via a database to official retailers who might reuse them on their website. How can correct content attribution / ownership be ensured?”

John answered that in these cases, Google doesn’t look into the ownership of the content. See the comments below:

“So, for example, if there’s an online store that’s selling a book, and it’s selling it worldwide, and there’s also a local bookstore that’s selling the same book and on the site they have the same description as the big general online store, and if we can recognize that a user wants to find local content, then maybe we’ll show them the local version.

And if we can recognize that the user doesn’t want to find just local content but something maybe they can buy online, then maybe we’ll show them the global version…

So it’s not something where we’d say that if you wrote this product description your site will always be ranking for queries for that product description, but rather we’ll try to show them the appropriate version that matches what we think the user is looking for.”

This changes the focus from unique product descriptions in ecommerce to content that identifies the site as the best response for that search in the scope of what the searcher is seeking.

Internet Advertising Bureau: Digital Ad Revenues and Search Revenue Up From Last Year

Total digital ad revenue in the United States for the first six months of 2013 was just under $20.1 billion, versus $17 billion in the same period of 2012. Mobile ad spending represented 15 percent of the total. Search revenues were up to $8.7 billion, a 7% increase from last year. The full results are broken out below:

Digital Ad RevenueBottom Line: Is Google making organic search so difficult to optimize that the cost will become prohibitive for most small to medium sized businesses? Will PPC and Display ads, along with social media and other strategies, overtake SEO? This is a trend that bears watching as businesses continue to improve tracking of their metrics and the return on investment from their online ad dollars.

Eric Van Cleave is a Partner in Zenergy Works, a Santa Rosa, California based SEO, Website Development and Online Marketing Firm.

Google “Penalties”, Manual and Algorithmic

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Google has instituted some significant algorithm changes of late that have led to a great deal of confusion amongst our clients, and so I wanted to briefly describe the timing and general outline of the Google Algorithm changes, without getting into too much detail or technical discussion.

Google Algorithm Filters and Updates

  • Panda, introduced Feb. 2011 to fight sites with copied, insufficient or poor quality content
  • Top Heavy, launched in Jan. 2012 to prevent with excessive ads from ranking well
  • Penguin, introduced in April 2012 to better combat web spam, which is usually in the form of links designed to “fool” the search engines into thinking a site is popular instead of creating avenues for web users to find the information offered on the site.
  • Pirate, launched in Aug. 2012 to penalize sites with excessive copyright issues
  • EMD, introduced in Sept. 2012 to prevent “exact match domain” sites with poor content from ranking well because keywords and geo determinators match a search query.

Sites caught by these Google Algorithm “filters” will feel like they’ve been penalize. But filing a Google reconsideration request won’t help. The only appeal is to make the necessary changes to comply with the new rules and wait for the next Google algorithm filter to see if placement improves.

To be clear, Google calls the negative ranking of sites “Actions” instead of penalties.

There are two types of actions, Manual and Algorithmic.

Manual Actions

Manual actions result from a review by a Google Employee that has resulted in a penalty against it. The review can be triggered by a spam report or just a regular Google policy.

Removing manual penalties usually requires filing a Google reconsideration request along with showing a good faith effort to correct the problem in question. If your site should have a manual action, it will be reported to you through Google Webmaster Central, if you’ve verified your site there. File a Google reconsideration request.

Algorithmic Actions

With an algorithmic action, Google’s assessed what feels like penalty against a site through an automated means. This is not really a change from how this has always been done by Google. If your site complies with the Google algorithm, you are a good result and will rise in the rankings. If not, your site will drop in Google rankings.

Bottom Line: At Zenergy Works, we have not had any of our clients that we have built sites for and SEO’d from scratch suffer from any significant “actions” or penalties. Some would say that we are not pushing the envelope enough, but it has always been our goal, and it should be yours as webmaster, to market your site for the greatest long term advantage. This involves building real content that is unique to your site and useful to site visitors and creating links to it that would be used by actual people to find your site and its valuable content.

Eric Van Cleave is a Partner in Zenergy Works, a Santa Rosa, California, SEO, Website Design and Development, and Online Marketing Firm.

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